About Bol
Where Dutch shoppers go first.
Bol is the largest marketplace in the Netherlands and Belgium, with around eleven million active customers and more than thirty thousand third-party sellers on the Bol Partner programme. Founded in 1997 and now part of Ahold Delhaize, it is the channel most Benelux brands reach outside their own webshop, whether they ship from their own stock or through Bol's fulfilment.
The point of pulling Bol into a warehouse is that every Bol order carries more cost than the header price suggests: Bol commission, fulfilment if you use LVB, returns that are easy by design, and delayed payout cycles that matter for cash. Next to Shopify or Magento data, Exact Online or Yuki bookings and SendCloud shipping, the marketplace channel gets a margin number that reflects the reality, not the gross revenue line in Bol Partner.