Clearbit (HubSpot Breeze Intelligence) connector

Use your Clearbit data for reporting, automation and AI.

Data Panda brings your Clearbit company, contact, reveal and intent data together with the data from the rest of your business. From one place, we turn it into dashboards, automations, AI workflows and custom apps your team uses every day.

About Clearbit (HubSpot Breeze Intelligence)

B2B enrichment that moved into HubSpot.

Clearbit was founded in 2015 in San Francisco by Alex MacCaw, Matt Sornson and Harlow Ward, and built its reputation on a developer-friendly enrichment API plus a set of free utilities (the Logo API, Autocomplete and Form Shortening) that turned up in countless onboarding flows. HubSpot agreed to acquire the company on 1 November 2023 and closed the deal on 4 December 2023, with a reported price of around 150 million dollars in cash. At the 2024 Inbound conference HubSpot relaunched the data layer as Breeze Intelligence, the enrichment engine inside its Breeze AI platform.

The product surface today sits in two places. Inside HubSpot, Breeze Intelligence enriches companies and contacts with around forty firmographic, demographic and technographic attributes, identifies anonymous website visitors at the company level (the old Reveal motion) and shortens forms by pre-filling known fields. Outside HubSpot, the Clearbit standalone APIs (Company, Person, Prospector, Reveal, Risk) keep running for existing customers, with the free tier wound down through 2025: the free Platform, Weekly Visitor Report, TAM Calculator and Connect were retired on 30 April 2025, and the public Logo API followed on 1 December 2025.

The reason to land Clearbit in a warehouse is that the same data is being asked to do double duty. HubSpot teams want to know what enrichment lift Breeze produced on conversion, lead score and pipeline; standalone API customers want to know what every reveal credit and form-shortened submit cost them per closed deal. Bounce rate on enriched contacts, share of revealed visitors that became a meeting, attribute decay between refreshes and the standalone-API-versus-HubSpot-add-on price arithmetic all live in the join between Clearbit, the CRM and billing. Inside the HubSpot UI those numbers stay implicit; in a warehouse they become the renewal conversation.

What your Clearbit (HubSpot Breeze Intelligence) data is for

What you get once Clearbit (HubSpot Breeze Intelligence) is connected.

Reporting on Breeze and Clearbit lift

Enrichment, reveal and form-shortening activity sitting next to CRM outcome and invoiced revenue.

Conversion lift on shortened forms versus the unshortened control
Cost per revealed anonymous visitor that ended in a booked meeting
Attribute decay (title, employer, technographic) on enriched companies and contacts

Reveal-to-CRM handoff

Let a Breeze reveal or enrichment fire the right next step in the right tool.

High-fit revealed visitor routes to the right AE in HubSpot or Salesforce
Newly enriched company on the target list triggers a sequence in the engagement tool
Stale enrichment on a key account drops into a refresh queue, not a silent override

AI workflows on enrichment data

Train scoring and routing on the attributes Breeze writes back every day.

Lead-score model uses Breeze firmographics and technographics as features
Reveal-to-meeting prediction per ICP segment and source page
Lookalike scoring against the Clearbit company graph for ICP expansion

Custom apps on your Clearbit data

Internal tools on Breeze and Clearbit data for marketing, RevOps and finance.

Breeze add-on spend dashboard tied to pipeline produced per segment
Reveal-coverage view of named accounts with anonymous visits but no contact
Form-shortening A/B tracker with conversion lift broken down by ICP

Use cases

Use cases we deliver with Clearbit (HubSpot Breeze Intelligence) data.

A list of concrete reports, automations and AI features we have built on Clearbit (HubSpot Breeze Intelligence) data. Pick the one that matches your situation.

Form-shortening liftConversion on shortened forms versus the unshortened control.

Reveal to meetingAnonymous visitors revealed by Breeze that became a booked meeting.

Cost per identifiedBreeze credits or add-on cost per identified target account.

Attribute decayHow fast title, employer and tech-stack attributes go stale per refresh.

ICP coverageShare of named accounts with a Breeze-enriched company record.

Standalone vs BreezeClearbit standalone-API spend versus the Breeze HubSpot add-on at the same volume.

Lead-score liftModel lift on a lead-score with Breeze attributes added versus baseline.

Visitor source mapWhich channels surface revealed visitors that fit the ICP.

Buyer-intent replyBreeze buyer-intent flagged accounts converted to sequence replies.

Job-change watchChampion contacts whose employer changed since the last enrichment.

Free-tier sunset gapPipelines still depending on the retired Logo, Autocomplete or Connect tools.

Lookalike accountsNew accounts resembling closed-won customers on the Clearbit graph.

Real business questions

Answers you will finally get.

What did the Breeze add-on really lift on conversion and pipeline?

Breeze enrichment, form-shortening events and reveal activity joined to HubSpot form submits, lead-score and deal-stage progression. Tells marketing whether the add-on lifted conversion on the forms it shortened and the segments it enriched, and whether the lift held up once the deal hit the AE, instead of trusting the in-app counter.

What is each anonymous-visitor reveal costing us per booked meeting?

Breeze reveal events tied to the source page, the company that turned up, the sequence the matched contact entered and the meeting it produced. Surfaces the cost per identified account and per booked meeting on the reveal motion, broken down by ICP segment, so marketing knows where the spend earns its keep.

Should we stay on the standalone Clearbit API or move to Breeze inside HubSpot?

Standalone Clearbit API spend, request volume and resulting CRM updates lined up against the equivalent Breeze HubSpot add-on quote and the engineering cost of running the API integration in-house. Lets finance and RevOps answer the standalone-versus-add-on question with numbers from your usage curve, not a sales conversation.

Value for everyone in the organisation

Where each function gets value.

For finance leaders

Breeze add-on cost and standalone Clearbit API spend tied to pipeline produced and to the cost per identified account on the reveal motion. Finance can see whether the post-acquisition pricing still beats a separate enrichment plus visitor-identification stack at your volume.

For sales leaders

Enrichment freshness, buyer-intent flag and reveal history on every account in the AE's book. Sales stops working anonymous web traffic blind and SDR leadership sees which revealed segments produce meetings that close in their ICP.

For operations

Attribute decay, ICP coverage and reveal-to-meeting yield in one picture. RevOps spots the segments where Breeze enrichment is going stale faster than the refresh cycle and the source pages where reveal credits burn without a downstream sequence ready to answer.

Ideas

What you can automate with Clearbit (HubSpot Breeze Intelligence).

Pair with HubSpot

Land Breeze enrichment and reveal on HubSpot companies and contacts

Breeze Intelligence enrichment, anonymous-visitor reveals and buyer-intent signals land on the matching HubSpot company and contact, with form-shortening events on the timeline. Marketing builds workflows that fire only on enriched-and-fresh records, and RevOps trends Breeze add-on spend against pipeline produced per segment instead of per credit consumed.

Pair with Salesforce

Push Clearbit enrichment into Salesforce next to a HubSpot footprint

Teams running Salesforce as the system of record but using Clearbit through HubSpot Breeze need the enriched attributes on the Salesforce account and contact too. We land company, person and reveal data from Clearbit on Salesforce records with a HubSpot-side reconciliation key, so AEs work the same enriched view their HubSpot colleagues see and RevOps audits coverage on a single account list.

Pair with Klaviyo

Turn revealed anonymous visits into Klaviyo email touches

A Clearbit reveal on an anonymous visitor that matches an ICP company creates or updates the matching Klaviyo profile, with the reveal source page, firmographics and buyer-intent topic attached. Lifecycle marketing can split flows by enriched persona and segment, and the team measures reveal-to-open and reveal-to-click before scaling the spend on the next ICP slice.

Pair with PostHog

Identify product visitors with Clearbit Reveal in PostHog

Clearbit Reveal company matches join PostHog session data so anonymous product traffic gets a company, industry and tech-stack tag. Product and growth see which target accounts hit the pricing or trial pages without converting, and Reveal credit spend gets priced against trials started and product-qualified accounts created, not against raw page views.

Your existing tools

Your data lands in a warehouse. Your BI tools read from it.

You keep the reporting tool you already have. We connect it to the warehouse where your Clearbit (HubSpot Breeze Intelligence) data lives.

Power BI Microsoft

Fabric Microsoft

Snowflake Data warehouse

BigQuery Google

Tableau Visualisation

Excel Sheets & pivots

Three steps

From Clearbit (HubSpot Breeze Intelligence) to answers in three steps.

Connect securely

OAuth authentication. Read-only by default. We sign a DPA and your admin keeps the keys.

Land in your warehouse

Data flows into your warehouse on your schedule. Near real time or nightly, your call. You own the data.

Reporting, automation, AI

We build the first dashboard, workflow or AI feature with you, then hand over the keys. Or we stay on for ongoing delivery.

Two ways to work with us

Pick the track that fits how you work.

Track 01

Self-serve

We set up the foundation. Your team builds on top.

Clearbit (HubSpot Breeze Intelligence) connector configured and running
Warehouse set up in your cloud account
Clean access for your Power BI, Fabric or Tableau team
Documentation on what's in the data model
Sync monitoring so you're warned before reports break

Best fit Teams that already have a BI analyst or data engineer and want to own the build.

Track 02

Done for you

We build the whole thing, end to end.

Everything in Self-serve
Dashboards built to the questions your team actually asks
Automations between your systems
AI workflows scoped to real tasks your team runs
Custom apps where a dashboard does not cut it
Ongoing delivery at a pace that fits your team

Best fit Teams without in-house BI or dev capacity. You tell us what you need and we deliver it.

Before you book

Frequently asked questions.

Who owns the data?

You do. It lands in your warehouse, on your cloud account. We don't resell or aggregate it. If you stop working with us, the warehouse stays yours and keeps running.

How fresh is the data?

Near real time for most operational systems. For heavier sources we schedule hourly or nightly. You pick based on what the reports need.

Do I need a warehouse already?

No. If you don't have one, we help you pick one and set it up as part of the first delivery. Common starting points are Snowflake, Microsoft Fabric, or a small Postgres start.

What is the difference between Clearbit and HubSpot Breeze Intelligence today?

Same data layer, two product surfaces. The Clearbit standalone APIs (Company, Person, Prospector, Reveal, Risk) keep running for existing customers and remain the way to use the data outside HubSpot. New customers buy the data through HubSpot as the Breeze Intelligence add-on, which surfaces enrichment, anonymous-visitor reveal and form shortening directly inside HubSpot records and forms. Most of the free utilities were retired through 2025, with the Logo API ending on 1 December 2025.

Can we still use the Clearbit Reveal API without HubSpot?

Yes, the standalone Reveal API is still live for existing customers and continues to identify the company behind an anonymous visitor IP. New deployments increasingly route through Breeze Intelligence inside HubSpot, where the same identification feeds the buyer-intent and form-shortening features without a separate API integration. We pull both flavours into the warehouse with the same schema so reporting does not need to know which one fired the reveal.

GDPR-compliant

Data stays in the EU

You own the warehouse

A first deliverable live in four to six weeks.

We review your Clearbit (HubSpot Breeze Intelligence) setup and the systems around it. Together we pick the first thing worth building.

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