Crunchbase connector

Use your Crunchbase data for reporting, automation and AI.

Data Panda brings your Crunchbase company, funding and people data together with the data from the rest of your business. From one place, we turn it into dashboards, automations, AI workflows and custom apps your sales and investment teams use every day.

About Crunchbase

The private-company graph that everyone open-tabs before a first call.

Crunchbase started in 2007 as a side database inside TechCrunch, built by Michael Arrington to keep track of the startups the blog was writing about. AOL inherited it through the TechCrunch acquisition in 2010, then spun it out in 2015 with an 8.5 million dollar Series A. The product is run today out of San Francisco and pitches itself as a predictive intelligence platform for private markets, with company, people, funding-round, acquisition, investment and IPO records as the spine.

The audience splits into two camps. Sales and growth teams use Crunchbase as a prospecting feed: companies that match an ICP, a recent funding round, a leadership change, a hiring spike. VC associates, corporate-development teams and market analysts use it as a wide-coverage map of who exists, who funded whom and who acquired whom. The data is delivered through the web app, CSV exports, the Crunchbase API (Fundamentals, Insights, Predictions packages with around 600 endpoints) and prebuilt CRM connectors.

The point of pulling Crunchbase into a warehouse is that a funding round, a job change or a competitor acquisition only matters once it lands on an account your team already owns. Match a Crunchbase organisation against the Salesforce account, the HubSpot company, the support tenant and the renewal date, and a Series B announcement turns into a routed alert with an owner. Kept inside the Crunchbase tab, the same signal is a screenshot somebody pastes into Slack on Friday afternoon.

What your Crunchbase data is for

What you get once Crunchbase is connected.

Reporting on growth signals

Crunchbase rounds, hires and Scoops next to CRM stage, billing and territory.

ICP coverage of companies funded in the last twelve months per AE territory
Funding-round-to-first-meeting lag, segmented by round size and sector
Acquirer activity on accounts in the renewal window, ranked by ARR at risk

Signal-driven routing

Let a Crunchbase event move the account to the right AE in the right tool.

New Series B on an ICP-matched account creates a Salesforce opportunity and notifies the AE
Leadership change on a tracked account fires a re-engagement task with the new title
Competitor acquisition on a customer routes a churn-risk alert to the CSM

AI workflows on the company graph

Train scoring and lookalike work on the Crunchbase graph plus your closed-won data.

Account scoring on funding velocity, hiring momentum and Crunchbase predictive signals
Lookalike sourcing of pre-funded companies that resemble your closed-won cohort
Champion-tracking models that watch Crunchbase people moves on past buyers

Custom apps on private-market data

Internal tools sales leaders, founders and corp-dev ask for that the Crunchbase web app does not stitch together.

Daily watchlist app showing only the rounds and acquisitions that hit ICP territories
VC-style sourcing console that ranks pre-Series A companies by traction signals
M&A radar pairing Crunchbase acquisitions with your account, contract and renewal data

Use cases

Use cases we deliver with Crunchbase data.

A list of concrete reports, automations and AI features we have built on Crunchbase data. Pick the one that matches your situation.

Funded ICP feedCompanies that fit the ICP and raised a round in the last twelve months, per AE territory.

Round-to-meeting lagDays between a Crunchbase funding round and the first meeting your team booked.

Hiring spike triggersHeadcount or open-role surges on tracked accounts, surfaced before the AE notices on LinkedIn.

Leadership-change alertsNew CFO, CRO or VP signals on accounts where the relationship sat with the predecessor.

Acquirer watchWhen one of your customers gets acquired, the CSM hears it before the press release lands.

Pre-funded sourcingCompanies showing pre-Series-A traction signals before they are on a competitor's radar.

Competitor mappingInvestments and acquisitions in your category, charted by sub-segment and quarter.

Champion followPast buyers whose Crunchbase profile shows a new employer worth a re-engagement touch.

Investor coverageWhich VC and growth-equity firms back accounts in your pipeline, ranked by check size.

Sub-segment heatmapFunding rounds per sub-vertical and stage, joined to your pipeline coverage by segment.

Free-tier scrape auditWhere the marketing team is screenshot-prospecting from the free site instead of using the API.

Predictive signal reviewCrunchbase IPO-likelihood and acquisition predictions checked against what happened.

Real business questions

Answers you will finally get.

How long between a Crunchbase funding round and our first meeting on that account?

Funding rounds joined to the first meeting your team booked on the same organisation, with the gap measured in days per AE and per sector. Sales leadership sees whether the alerting flow is fast enough to catch round announcements while budget is fresh, or whether the team is consistently late on the bigger checks.

Which of our customers got acquired this quarter without anyone telling the CSM?

Crunchbase acquisitions matched against your customer accounts, with the renewal date and ARR at risk on the same row. The CSM hears about an acquirer the day Crunchbase records it, not when the buying signal goes silent two weeks later or when the press release surfaces in someone's news app.

Where are we still copy-pasting from Crunchbase instead of pulling the API?

Audit of free-site prospect exports, repeated screenshots in Slack and one-off CSV downloads against the actual API call volume. Surfaces the segments where free-tier scraping is the dominant motion and whether a Pro or Enterprise upgrade pays off in time saved per AE.

Value for everyone in the organisation

Where each function gets value.

For finance leaders

Crunchbase API and Pro spend tied to the pipeline produced from funded-account alerts and to ARR retained on accounts where an acquirer signal landed in time. Finance can put a number on what the data subscription delivers per quarter, instead of renewing on faith.

For sales leaders

Funded ICP accounts, leadership changes and acquirer activity on every account the team is working, routed by territory. AEs stop tab-hopping between Crunchbase, Salesforce and LinkedIn, and SDR leadership sees which signal types convert to meetings in their segment.

For operations

Match rate between Crunchbase organisations and CRM accounts, duplicate parent-subsidiary handling and signal-to-action lag on one dashboard. RevOps fixes the segments where alerts are firing into a void rather than the territories where coverage already works.

Ideas

What you can automate with Crunchbase.

Pair with Salesforce

Enrich Salesforce accounts with Crunchbase rounds and signals

Crunchbase organisations, funding rounds, leadership changes and acquirer activity sync onto the matching Salesforce account as fields and timeline events. AEs open an account and see the latest priced round, the new CRO and any acquirer signal without leaving the CRM, and a new Series B on an ICP-matched account writes a routed opportunity straight into the right pipeline.

Pair with HubSpot

Push Crunchbase growth signals into HubSpot companies

Crunchbase company data, recent funding, hiring momentum and predictive signals land on HubSpot company and contact records, with round announcements posting to the deal timeline. Marketing builds workflows that fire only when funding pairs with ICP fit, and SDRs stop chasing accounts whose last round was four years ago.

Pair with Affinity

Layer Crunchbase context onto Affinity opportunities

Crunchbase round history, investor list and recent acquisition activity match onto the Affinity organisation and opportunity. Partners see the full funding ladder, who is on the cap table and any acquirer rumours next to the firm's own thread with the founder, so the IC conversation starts from a current market picture instead of last quarter's notes.

Pair with Apollo.io

Drive Apollo prospecting from Crunchbase growth signals

Crunchbase funded-ICP accounts, hiring spikes and leadership changes feed Apollo's prospecting and sequencing, with the trigger reason carried into the first-touch template. SDRs stop building lists from a stale CSV every Monday, and leadership can measure which Crunchbase signal type books the most meetings per segment.

Your existing tools

Your data lands in a warehouse. Your BI tools read from it.

You keep the reporting tool you already have. We connect it to the warehouse where your Crunchbase data lives.

Power BI Microsoft

Fabric Microsoft

Snowflake Data warehouse

BigQuery Google

Tableau Visualisation

Excel Sheets & pivots

Three steps

From Crunchbase to answers in three steps.

Connect securely

OAuth authentication. Read-only by default. We sign a DPA and your admin keeps the keys.

Land in your warehouse

Data flows into your warehouse on your schedule. Near real time or nightly, your call. You own the data.

Reporting, automation, AI

We build the first dashboard, workflow or AI feature with you, then hand over the keys. Or we stay on for ongoing delivery.

Two ways to work with us

Pick the track that fits how you work.

Track 01

Self-serve

We set up the foundation. Your team builds on top.

Crunchbase connector configured and running
Warehouse set up in your cloud account
Clean access for your Power BI, Fabric or Tableau team
Documentation on what's in the data model
Sync monitoring so you're warned before reports break

Best fit Teams that already have a BI analyst or data engineer and want to own the build.

Track 02

Done for you

We build the whole thing, end to end.

Everything in Self-serve
Dashboards built to the questions your team actually asks
Automations between your systems
AI workflows scoped to real tasks your team runs
Custom apps where a dashboard does not cut it
Ongoing delivery at a pace that fits your team

Best fit Teams without in-house BI or dev capacity. You tell us what you need and we deliver it.

Before you book

Frequently asked questions.

Who owns the data?

You do. It lands in your warehouse, on your cloud account. We don't resell or aggregate it. If you stop working with us, the warehouse stays yours and keeps running.

How fresh is the data?

Near real time for most operational systems. For heavier sources we schedule hourly or nightly. You pick based on what the reports need.

Do I need a warehouse already?

No. If you don't have one, we help you pick one and set it up as part of the first delivery. Common starting points are Snowflake, Microsoft Fabric, or a small Postgres start.

Which Crunchbase tier do we need for the warehouse pull?

Bulk warehouse extraction runs against the Crunchbase API, which is part of the Business and Enterprise plans rather than the Pro web subscription. We help size the contract by mapping which entity types you need in the warehouse (organisations, funding rounds, people, acquisitions, IPOs, news references) and at what refresh cadence, so the API spend matches the alerting and reporting use cases that justify it.

Where does Crunchbase stop and PitchBook start in our stack?

Crunchbase wins on breadth of company coverage, freshness of round announcements and friendliness for sales prospecting. PitchBook wins on depth of private financials, deal terms and analyst-grade reports for IB and PE workflows. Many firms run both, with Crunchbase feeding GTM and watchlists and PitchBook feeding investment-committee packets, and the warehouse is where the two graphs reconcile on the same organisation id.

GDPR-compliant

Data stays in the EU

You own the warehouse

A first deliverable live in four to six weeks.

We review your Crunchbase setup and the systems around it. Together we pick the first thing worth building.

Book a call See our other connectors