Humantic.ai predicts personality traits for the people in your pipeline and writes one-click messaging tips for each one. We land contacts, predicted DISC and OCEAN scores, communication preferences and account research from Agent Miia in your warehouse, joinable to your CRM and sales engagement data.
Humantic.ai is a buyer intelligence platform aimed at B2B sales teams working long, multi-stakeholder cycles. The product splits in two: Agent Pi predicts personality traits for individual contacts (DISC profile, OCEAN/Big 5, plus 36 derived behavioral dimensions like influence, detail orientation and risk appetite) using LinkedIn data, public web signals, news mentions, podcasts and interviews. Agent Miia runs multi-source account research, pulling intent signals, tech stack, hiring signals and stakeholder maps to draft pre-call briefs.
Sellers reach Humantic.ai through a web app, Chrome / Firefox / Edge extensions, an Outlook plug-in, and native hooks into the major CRM and sales engagement platforms. Each personality prediction comes with a confidence score and a source list, which matters when a prediction lands in a sales rep's inbox without context. Humantic.ai positions itself as a direct alternative to Crystal Knows and pitches broader framework coverage (DISC plus OCEAN, where Crystal leans DISC-first).
Founded by Amarpreet Kalkat (previously of Frrole AI) and Vishal Kumawat, the company positions its mission as "humanizing the internet": turning sparse public data about a person into a usable communication brief.
Push predicted DISC type, OCEAN scores and confidence onto the Contact and Lead records in Salesforce so reps see the personality hint inside the CRM view they already work in. Reasonable bet: include a 'last refreshed' timestamp so stale predictions are easy to filter out.
Sync personality traits and one-click messaging suggestions to HubSpot contact properties. Trigger workflow branches by DISC type, for example route 'D' (dominant) profiles into a shorter, value-first sequence and 'S' (steady) profiles into a longer trust-building cadence.
When a meeting lands on a rep's calendar, post a short Slack DM with the prospect's predicted DISC profile, top three OCEAN traits and the suggested opener. Keeps reps from forgetting to open Humantic before the call.
Keep a board of accounts and contacts where each row shows whether Humantic returned a profile, the confidence score, and last refresh date. Useful for sales ops to spot accounts where the prediction is too thin to lean on.
Humantic also runs hiring assessments. Pair predicted candidate profiles with role profiles from HiBob to flag where a candidate's predicted style fits or clashes with the team they would join. Treat the output as one input among many, not a hire / no-hire signal.
When a known contact starts a conversation in Intercom, surface the predicted DISC type and a one-line communication tip in the agent sidebar. Helps support and sales handle the same person with a consistent tone.
You keep the reporting tool you already have. We connect it to the warehouse where your Humantic.ai data lives.
OAuth authentication. Read-only by default. We sign a DPA and your admin keeps the keys.
Data flows into your warehouse on your schedule. Near real time or nightly, your call. You own the data.
We build the first dashboard, workflow or AI feature with you, then hand over the keys. Or we stay on for ongoing delivery.
We set up the foundation. Your team builds on top.
Best fit Teams that already have a BI analyst or data engineer and want to own the build.
We build the whole thing, end to end.
Best fit Teams without in-house BI or dev capacity. You tell us what you need and we deliver it.
You do. It lands in your warehouse, on your cloud account. We don't resell or aggregate it. If you stop working with us, the warehouse stays yours and keeps running.
Near real time for most operational systems. For heavier sources we schedule hourly or nightly. You pick based on what the reports need.
No. If you don't have one, we help you pick one and set it up as part of the first delivery. Common starting points are Snowflake, Microsoft Fabric, or a small Postgres start.
We review your Humantic.ai setup and the systems around it. Together we pick the first thing worth building.