About LeadSift
B2B intent data at the account and contact level.
LeadSift is a B2B intent and account-intelligence platform founded in 2012 in Halifax, Nova Scotia by Tapajyoti (Tukan) Das, Sreejata Chatterjee, Daniel Allen and Hatem Nassrat. The product crawls the public web, social conversations, job boards, hiring posts, technology installs and event activity, then surfaces the accounts and contacts showing buying behaviour for a given topic. IDG Communications acquired LeadSift in December 2021 and rebranded the parent company to Foundry in February 2022; the platform sits inside the Foundry Intent suite and is the engine for contact-level B2B intent in that catalogue.
Where most intent vendors deliver an account-level surge score, LeadSift goes one step further and ties the signal to a named contact and the engagement event that triggered it. Sales teams see which decision-maker liked a competitor post, attended a vendor event, changed jobs or pulled a piece of syndicated content. Marketing teams can fold the same signal feed into ABM lists, content syndication targeting and event invites without leaving the campaign tool they already use.
The reason to pull LeadSift into a warehouse is that an intent signal is only worth the action it provokes. Topic surge, signal-to-meeting conversion, contact freshness and the share of pipeline traceable to a LeadSift event live in the overlap between LeadSift, the CRM, the sequencer and the campaign tool. Inside the LeadSift console they look like a feed; alongside CRM stage and invoiced revenue they become an attribution metric finance can read.
