About lemcal
The booking layer that grew out of cold email.
lemcal is the meeting-scheduling product from lempire, the French company behind lemlist. lemlist itself was started in 2018 by Guillaume Moubeche as an outbound email tool focused on personalised images and warm-up, and lemcal was added to the suite as the booking step that closes the loop between an outreach reply and an actual call on the calendar.
For sales, founders and recruiters running a lemlist motion, lemcal is the layer where reply intent becomes a booked meeting with a known invitee, a chosen meeting type and a calendar slot. That makes its data more useful in a warehouse than inside the lemcal app. Bookings per sequence, book-rate per meeting type, no-show rate per persona and time from first email to first call only become operational once they sit next to lemlist campaign data, the CRM and the rest of the funnel.