MS SQL Server connector

Use your SQL Server data for reporting, automation and AI.

Data Panda brings the Microsoft SQL Server databases behind your applications together with the data from the rest of your business. From one place, we turn it into dashboards, automations, AI workflows and custom apps your team uses every day.

Data Panda Reporting Automation AI Apps
Microsoft SQL Server logo
About MS SQL Server

The enterprise database most .NET applications sit on.

Microsoft SQL Server is the enterprise relational database behind a very large share of .NET applications, Dynamics 365 deployments and internal systems built inside Microsoft-first organisations. It runs on-prem and on Azure, and usually holds the operational data that matters most to the business: orders, transactions, schedules, customer records.

The point of pulling SQL Server into a warehouse is that reports written directly against the production database age badly. Schemas drift with every release, big joins compete with live traffic, and the ETL someone built five years ago has become the thing that no one wants to touch. In a warehouse, SQL Server joins Dynamics 365, Business Central, Shopify and the accounting ledger without putting reporting load on the system that has to stay up.

What your MS SQL Server data is for

What you get once MS SQL Server is connected.

Enterprise-grade reporting

Application data joined to Dynamics, BC and the rest of the stack, without queries on production.

  • Transaction and order detail next to CRM and accounting
  • Custom business metrics only stored in the app schema
  • Historical analysis without replaying production traffic

App-driven automation

Let SQL Server changes drive the rest of the stack.

  • New customer record creates a HubSpot or Salesforce contact
  • Order state change triggers ERP fulfilment or billing
  • Inventory threshold fires a reorder workflow

AI workflows

Score, classify and forecast on data the application already writes.

  • Churn and default prediction on transaction history
  • Anomaly detection on high-value tables
  • Text classification on free-text columns

Custom apps on your data

Internal tools on SQL Server data without sharing SA credentials.

  • CS lookup with transaction and account history
  • Exec dashboards tied to the app's own numbers
  • Release-impact dashboard for the engineering team
Use cases

Use cases we deliver with MS SQL Server data.

A list of concrete reports, automations and AI features we have built on MS SQL Server data. Pick the one that matches your situation.

Cross-app joinsSQL Server tables joined to Dynamics, BC and Salesforce.
Custom KPI reportingBusiness metrics that only exist in the app schema.
Order-lifecycle analyticsCreate, ship, invoice and pay across the app.
Transaction anomalyUnusual patterns on high-value tables, flagged.
Historical trendYears of app history available without hitting production.
Schema-change trackingWhich columns changed, when, and what broke downstream.
Data-quality monitoringNulls, duplicates and drift on tables that matter.
Multi-tenant reportingPer-tenant usage and revenue for multi-tenant apps.
Release-impact analysisBehaviour change per release against business metrics.
Multi-instance consolidationSeveral SQL Server instances in one warehouse view.
Real business questions

Answers you will finally get.

Are our dashboards running directly on production SQL Server?

A survey of which dashboards query SQL Server directly, with load, query cost and risk flagged. Highlights the reports that will time out at the next traffic spike and the reports that should move to the warehouse first.

What changes when the application ships a new release?

Schema change log with added, renamed and removed columns, linked to the dashboards that use each. The release conversation stops breaking reporting quietly on a Tuesday deploy, because the impact is visible before the migration runs.

How do we report on app data without developer time?

Tables land in the warehouse with joins to CRM, accounting and Microsoft stack already wired, so business users query with SQL or BI tools instead of asking engineering for one more extract.

Value for everyone in the organisation

Where each function gets value.

For finance leaders

Revenue and transaction data from the app joined to the accounting ledger, without reporting load on production. Subscription, usage-based and transactional revenue tie back to the same customer record.

For sales leaders

Product usage and transaction signal on every CRM account, sourced from SQL Server. Reps see the account about to expand and the one going quiet before the renewal call.

For operations

Schema drift, data-quality gaps and load shifts monitored in one place. Reporting stops being a surprise every release and becomes part of the deploy check.

Ideas

What you can automate with MS SQL Server.

Pair with MS Dynamics 365 Business Central

Join SQL Server app data with Business Central

The .NET application's SQL Server tables join Business Central entities on the same customer, order and item keys in the warehouse. Reporting reads one consistent customer record across both, without a SQL Server linked server in production.

Pair with MS Dynamics 365 CRM

Surface SQL Server signals on Dynamics 365 CRM

App-level signals from SQL Server push onto Dynamics 365 account and contact records as custom fields and timeline activity. Sales sees product usage on the record without the warehouse table needing to be re-exposed to production.

Pair with Salesforce

Match SQL Server customers to Salesforce accounts

Customer records from the SQL Server application are matched to Salesforce accounts on email domain and external id. Account owners see app behaviour on the Salesforce record, without a separate Microsoft-to-Salesforce pipeline.

Pair with Exact Online

Post SQL Server app invoices into Exact Online

Invoices generated inside the SQL Server-backed application post to Exact Online with customer, VAT and ledger coding resolved. The app keeps its invoicing logic and finance still gets clean sales journal entries.

Your existing tools

Your data lands in a warehouse. Your BI tools read from it.

You keep the reporting tool you already have. We connect it to the warehouse where your MS SQL Server data lives.

Power BI logo
Power BI Microsoft
Microsoft Fabric logo
Fabric Microsoft
Snowflake logo
Snowflake Data warehouse
Google BigQuery logo
BigQuery Google
Tableau logo
Tableau Visualisation
Microsoft Excel logo
Excel Sheets & pivots
Three steps

From MS SQL Server to answers in three steps.

01

Connect securely

OAuth authentication. Read-only by default. We sign a DPA and your admin keeps the keys.

02

Land in your warehouse

Data flows into your warehouse on your schedule. Near real time or nightly, your call. You own the data.

03

Reporting, automation, AI

We build the first dashboard, workflow or AI feature with you, then hand over the keys. Or we stay on for ongoing delivery.

Two ways to work with us

Pick the track that fits how you work.

Track 01

Self-serve

We set up the foundation. Your team builds on top.

  • MS SQL Server connector configured and running
  • Warehouse set up in your cloud account
  • Clean access for your Power BI, Fabric or Tableau team
  • Documentation on what's in the data model
  • Sync monitoring so you're warned before reports break

Best fit Teams that already have a BI analyst or data engineer and want to own the build.

Track 02

Done for you

We build the whole thing, end to end.

  • Everything in Self-serve
  • Dashboards built to the questions your team actually asks
  • Automations between your systems
  • AI workflows scoped to real tasks your team runs
  • Custom apps where a dashboard does not cut it
  • Ongoing delivery at a pace that fits your team

Best fit Teams without in-house BI or dev capacity. You tell us what you need and we deliver it.

Before you book

Frequently asked questions.

Who owns the data?

You do. It lands in your warehouse, on your cloud account. We don't resell or aggregate it. If you stop working with us, the warehouse stays yours and keeps running.

How fresh is the data?

Near real time for most operational systems. For heavier sources we schedule hourly or nightly. You pick based on what the reports need.

Do I need a warehouse already?

No. If you don't have one, we help you pick one and set it up as part of the first delivery. Common starting points are Snowflake, Microsoft Fabric, or a small Postgres start.

How do you pull SQL Server without adding load on production?

The default path is change-data-capture or log-based replication against a secondary replica so reporting workload never touches the primary. For smaller databases, scheduled incremental sync on an updated-at column is used instead. The load profile is tuned to the tenant.

What happens when the application's schema changes?

Schema changes are tracked and versioned in the warehouse. Added columns appear on the next sync, renamed ones are linked to their history and removed columns stay read-only so older reports still run. Dashboards that depend on a removed column are flagged instead of silently returning null.

GDPR-compliant
Data stays in the EU
You own the warehouse

A first deliverable live in four to six weeks.

We review your MS SQL Server setup and the systems around it. Together we pick the first thing worth building.