Data Panda brings your Piwik Pro analytics, audience and consent data together with the data from the rest of your business. From one place, we turn it into dashboards, automations, AI workflows and custom apps your team uses every day.
Piwik Pro grew out of the original Piwik open-source project in 2013, split off completely by 2016 and has since been operated independently of Matomo, the open-source successor. It now positions itself as a privacy-first analytics and data-activation platform, covering Analytics, Tag Manager, Consent Manager and an audience-level Customer Data module. Its buyers sit heavily in GDPR-sensitive sectors, government and regulated industries that want behavioural data on their own hosting rather than inside Google's ad ecosystem.
The point of pulling Piwik Pro into a warehouse is that the audience, goal and consent logic that legal signed off on lives in Piwik Pro and the customer record it should reach lives in CRM and commerce. Audiences built on compliant tracking stop at the Piwik Pro boundary unless someone rebuilds them by hand on the other side. In a warehouse, the Piwik Pro audience, the goal it crossed and the consent the visitor gave land on the matching HubSpot contact, Salesforce account or Shopify customer, and marketing stops exporting CSVs between two tools that each see half the picture.
Goals, audiences and web behaviour joined to paid orders and CRM accounts.
Let Piwik Pro audiences drive action in the tools the business already uses.
Score, cluster and forecast on the behavioural and audience stream.
Internal tools on Piwik Pro data that marketing keeps needing to rebuild elsewhere.
A list of concrete reports, automations and AI features we have built on Piwik Pro data. Pick the one that matches your situation.
Do our compliant audiences reach the tools that do the work?
Audiences built in Piwik Pro land on the matching CRM contact, marketing segment and commerce customer, with the consent signal preserved. Legal sees one segmentation definition enforced across the stack instead of each tool inventing its own.
Which on-site goals predict revenue?
Goal completions in Piwik Pro joined to paid deals and invoices downstream. Marketing sees which goals correlate with revenue and which just fire a lot, and budgets move towards the behaviour that ends in a customer, not the one that ends in a form fill.
Is our analytics story consistent for the DPO?
Consent state, audit-log entries and audience membership queryable side by side, with a record of when each consent was granted, revoked or changed. The DPO review runs against the same dataset marketing builds reports on, not against two disconnected exports.
Marketing spend mapped to the Piwik Pro audience that generated it and the invoice that followed. CAC and channel ROI stop depending on the tool the marketing team trusts this month and become a warehouse view finance signs off on.
For account owners, web activity, goal completion and audience membership from Piwik Pro on every account record. Sales prioritises outreach on accounts showing live intent on the site, not on static lists refreshed last quarter.
Consent-state, audit-log entries and audience definitions available for the DPO and the privacy team. Compliance work stops running on PDF exports and moves to the same warehouse marketing queries for performance.
Audience membership and goal completion from Piwik Pro sync onto HubSpot contacts as properties and timeline events, with consent state preserved. Marketing flows run on the compliant audience definition rather than a list rebuilt by hand in HubSpot.
Consented Piwik Pro audiences push into Klaviyo segments the same day they change, with opt-out state respected. Win-back and welcome flows fire on the behaviour that was observed on-site, not on a weekly CSV exported by a marketer.
Web activity, goal completion and audience membership from Piwik Pro appear on the matched Salesforce account. Account executives see the research pattern and the goal completions before outreach, instead of calling cold based on a list pulled in isolation.
Audience membership and goal signals from Piwik Pro link to the matched Shopify customer and order. Merchandising and retention see the product views, abandoned checkouts and promoter segments that map to the customers buying, not the traffic that bounced.
These are the 13 tables we currently pull from Piwik Pro into your warehouse. Query them directly in SQL, join them to the rest of your stack, or build reports on top.
Missing a table you need? We can extend the sync. Tell us what is missing and we will build it for you.
You keep the reporting tool you already have. We connect it to the warehouse where your Piwik Pro data lives.
OAuth authentication. Read-only by default. We sign a DPA and your admin keeps the keys.
Data flows into your warehouse on your schedule. Near real time or nightly, your call. You own the data.
We build the first dashboard, workflow or AI feature with you, then hand over the keys. Or we stay on for ongoing delivery.
We set up the foundation. Your team builds on top.
Best fit Teams that already have a BI analyst or data engineer and want to own the build.
We build the whole thing, end to end.
Best fit Teams without in-house BI or dev capacity. You tell us what you need and we deliver it.
You do. It lands in your warehouse, on your cloud account. We don't resell or aggregate it. If you stop working with us, the warehouse stays yours and keeps running.
Near real time for most operational systems. For heavier sources we schedule hourly or nightly. You pick based on what the reports need.
No. If you don't have one, we help you pick one and set it up as part of the first delivery. Common starting points are Snowflake, Microsoft Fabric, or a small Postgres start.
Apps, meta sites, goals, custom dimensions, audiences, customers, users, audit log entries and annotation records in the default sync. The full list sits in the data-model section on this page. Raw event-level data can be added on a per-project basis depending on the Piwik Pro plan.
Consent records from the Piwik Pro Consent Manager travel with the audience and customer records into the warehouse. Downstream syncs to CRM and marketing tools respect the consent state at the time of the sync, so opt-outs propagate instead of sitting in one tool while another keeps sending.
We review your Piwik Pro setup and the systems around it. Together we pick the first thing worth building.