Postgres connector

Use your Postgres data for reporting, automation and AI.

Data Panda brings the Postgres databases behind your applications together with the data from the rest of your business. From one place, we turn it into dashboards, automations, AI workflows and custom apps your team uses every day.

Data Panda Reporting Automation AI Apps
PostgreSQL logo
About Postgres

The database most business applications run on.

PostgreSQL started at UC Berkeley in 1986 and has been open-source since. It is ACID-compliant, extensible and used as the primary operational database behind a very large share of custom-built business applications, from internal tools to SaaS backends and ecommerce platforms. When your engineers built something important and picked a database, the answer was almost always Postgres.

The point of pulling Postgres into a warehouse is that reporting directly on the application database is slow, risky and quickly becomes wrong. Schemas change as developers ship features, large joins compete with live traffic, and the weekly dump someone set up two years ago now powers half the dashboards. In a warehouse, the application's Postgres becomes a first-class source next to Salesforce, Exact Online, Shopify and Stripe, without putting reporting load on the database that has to stay up.

What your Postgres data is for

What you get once Postgres is connected.

Application-grade reporting

Live operational data joined to the rest of the business, without querying the production database.

  • Order, user and event reporting next to CRM and accounting
  • Custom-built metrics your app tracks that no SaaS tool will
  • Cohort analysis on the same ids your application uses

App-driven automation

Let changes inside the Postgres-backed app fire actions across the stack.

  • New user creates a HubSpot contact with the right plan
  • Subscription-state change pushes into Stripe and CRM
  • Order change triggers fulfilment or support routing

AI workflows

Score, classify and forecast directly on the operational data you already capture.

  • Churn prediction on product-usage signals
  • Anomaly detection on the tables that matter
  • Text classification on free-form fields inside the app

Custom apps on your data

Internal tools built on Postgres data without shipping raw database credentials.

  • CS lookups with full customer and order history
  • Exec dashboards tied to the app's own truth
  • Product-team cohort and release analysis
Use cases

Use cases we deliver with Postgres data.

A list of concrete reports, automations and AI features we have built on Postgres data. Pick the one that matches your situation.

Full-user cohortSignup, activation and retention by month and acquisition source.
Feature adoptionUsage of each key feature per plan and per cohort.
Custom KPI reportingBusiness-specific metrics that only exist in the app schema.
Churn signal detectionInactivity windows and support volume tied to churn events.
Order-lifecycle analyticsCreate, ship, invoice and pay lifecycle across the app.
Multi-tenant reportingSaaS tenant usage, revenue and support load, per client.
Release-impact analysisBehaviour change per release, tied to product metrics.
Data-quality monitoringNulls, duplicates and drift on tables that drive the business.
Schema-change trackingWhich columns changed, when, and what broke downstream.
Multi-database consolidationSeveral Postgres databases into one warehouse with a unified view.
Real business questions

Answers you will finally get.

Are our reports running on the live production database?

A survey of which dashboards query Postgres directly, with load, query cost and risk flagged. Identifies the reports that will start timing out at the next traffic spike, and the reports that need to move into the warehouse first.

What changes when the app ships a new schema version?

Schema-change log with added, renamed and removed columns, tied to the dashboards that use each. The release conversation stops breaking reporting quietly on the Tuesday deploy, because the impact is visible before the migration runs.

Which users will churn this month based on what they do inside the app?

Churn scoring built on real product-usage signals from the Postgres schema, not on a proxy like login count. Flags the accounts whose usage pattern has shifted in a way that predicted churn in previous cohorts.

Value for everyone in the organisation

Where each function gets value.

For finance leaders

Revenue and usage data from the app joined to the accounting ledger, without reporting load on production. Subscription, usage-based and transactional revenue all tie back to the same customer record.

For sales leaders

Product usage and engagement on every CRM account, sourced from the app database. Reps see who is about to expand and who is going quiet, before the renewal call.

For operations

Schema drift, data-quality gaps and load shifts monitored in one place. Reporting stops being a surprise every release and becomes part of the deploy check.

Ideas

What you can automate with Postgres.

Pair with HubSpot

Flow app users and usage into HubSpot

Users, accounts and key usage events from the Postgres-backed application push into HubSpot as contacts, companies and timeline events. Sales and CS stop asking product for a CSV and start seeing usage signal on the record in real time.

Pair with Stripe

Tie Stripe subscriptions to the Postgres account

Postgres account records match to the Stripe customer and subscription that belongs to them, so product-usage signals and billing state live on one line. Churn-risk scoring, billing reconciliation and plan-change triggers all run on the same id.

Pair with Exact Online

Post application invoices into Exact Online

Invoices generated inside the Postgres-backed application post to Exact Online with customer, VAT and ledger coding resolved. The app keeps its own invoicing logic and finance still gets a clean set of sales journal entries.

Pair with Salesforce

Show Postgres usage on Salesforce accounts

Usage signals from the application database push onto Salesforce accounts as custom fields and timeline activity. Account executives see expansion and churn signals before renewal, without building a separate BI tool for sales.

Your existing tools

Your data lands in a warehouse. Your BI tools read from it.

You keep the reporting tool you already have. We connect it to the warehouse where your Postgres data lives.

Power BI logo
Power BI Microsoft
Microsoft Fabric logo
Fabric Microsoft
Snowflake logo
Snowflake Data warehouse
Google BigQuery logo
BigQuery Google
Tableau logo
Tableau Visualisation
Microsoft Excel logo
Excel Sheets & pivots
Three steps

From Postgres to answers in three steps.

01

Connect securely

OAuth authentication. Read-only by default. We sign a DPA and your admin keeps the keys.

02

Land in your warehouse

Data flows into your warehouse on your schedule. Near real time or nightly, your call. You own the data.

03

Reporting, automation, AI

We build the first dashboard, workflow or AI feature with you, then hand over the keys. Or we stay on for ongoing delivery.

Two ways to work with us

Pick the track that fits how you work.

Track 01

Self-serve

We set up the foundation. Your team builds on top.

  • Postgres connector configured and running
  • Warehouse set up in your cloud account
  • Clean access for your Power BI, Fabric or Tableau team
  • Documentation on what's in the data model
  • Sync monitoring so you're warned before reports break

Best fit Teams that already have a BI analyst or data engineer and want to own the build.

Track 02

Done for you

We build the whole thing, end to end.

  • Everything in Self-serve
  • Dashboards built to the questions your team actually asks
  • Automations between your systems
  • AI workflows scoped to real tasks your team runs
  • Custom apps where a dashboard does not cut it
  • Ongoing delivery at a pace that fits your team

Best fit Teams without in-house BI or dev capacity. You tell us what you need and we deliver it.

Before you book

Frequently asked questions.

Who owns the data?

You do. It lands in your warehouse, on your cloud account. We don't resell or aggregate it. If you stop working with us, the warehouse stays yours and keeps running.

How fresh is the data?

Near real time for most operational systems. For heavier sources we schedule hourly or nightly. You pick based on what the reports need.

Do I need a warehouse already?

No. If you don't have one, we help you pick one and set it up as part of the first delivery. Common starting points are Snowflake, Microsoft Fabric, or a small Postgres start.

How do you pull Postgres without putting load on production?

Logical replication or change-data-capture against a read replica is the default, so reporting workload never touches the primary. For smaller databases, scheduled incremental sync on updated_at is an option. The schema is replicated and the load profile is tuned to the tenant.

What happens when the application's schema changes?

Schema changes are tracked and versioned in the warehouse. Added columns appear, renamed ones are linked to their history, and removed columns stay read-only so older reports still run. Dashboards that depend on a removed column get flagged instead of silently returning null.

GDPR-compliant
Data stays in the EU
You own the warehouse

A first deliverable live in four to six weeks.

We review your Postgres setup and the systems around it. Together we pick the first thing worth building.