Data Panda brings your Tally form submissions together with the data from the rest of your business. From one place, we turn form answers, payments and signups into dashboards, automations, AI workflows and custom apps your team uses every day.
Tally is a form and survey builder out of a small bootstrapped European team that lets you write a form the way you write a Notion page: type the question, drop a block, set logic, publish. It supports the input types most teams actually need, including conditional logic, calculated fields, file uploads, electronic signatures and Stripe payment blocks, with almost every feature free regardless of volume.
The reason to pull Tally into a warehouse is that a submission is rarely the finish line. A lead-gen answer belongs on the contact in your CRM, a paid signup belongs next to the Stripe charge it produced, a product-feedback reply is only useful next to the customer and feature it refers to. On its own a Tally response is a row in an export; joined to your CRM, billing and product data it becomes a signal you can report on and automate against.
Form answers, completion rates and payment outcomes trended next to the customer and deal record they belong to.
Let a Tally submission fire the rest of your stack, with the context the form already gathered.
Turn open-text answers into scoring and themes the team can act on.
Internal tools on Tally data for people who do not live in the Tally dashboard.
A list of concrete reports, automations and AI features we have built on Tally data. Pick the one that matches your situation.
Which Tally lead-gen forms actually produce customers who close and stay?
Tally lead-form answers joined to CRM pipeline stage, won revenue and twelve-month retention. Separates the form whose leads look promising on submit and disappear from the pipeline, from the form whose leads go on to close and renew, per traffic source.
Do our Tally payment-block signups match the Stripe charges, or is there a reconciliation gap?
Tally submissions with a payment block matched to the Stripe charge they triggered, on amount, currency and customer email. Surfaces the submission that took the answer but never produced a charge, and the charge that has no Tally submission behind it, so the gap is a list of rows instead of a vague feeling.
Are we acting on Tally feedback fast enough, or is it sitting in an export?
Submission timestamp compared with the time a follow-up ticket, email or CRM note got opened on the same customer. Splits feedback that triggered an action within hours from feedback that sat untouched for days, per form and per team.
Tally payment-block signups reconciled with Stripe charges, plus lead-form submissions joined to pipeline stage and won revenue. Marketing spend on form fills gets defended on closed revenue per form, not on submission count.
Qualification answers on the lead record before the first call, plus historical close rate per answer pattern. Reps stop re-asking what the Tally form already knows.
Completion rate, abandonment points and theme clusters across every customer-facing Tally form. Form ownership stops being a single-person side project and becomes a measurable part of the funnel.
Every Tally lead-gen submission pushes into HubSpot as a contact or updates the existing one, with answer fields, UTM, hidden fields and calculated scores mapped onto custom properties. Sales opens the record with the qualification already filled in, instead of reading a raw response export the next morning.
Tally submissions that include a payment block matched against the Stripe charge they triggered, on amount, currency and customer email. Finance gets one reconciled view of which submission led to which paid signup, and which submissions stopped at the answer without ever producing a charge.
Tally submissions routed to a Slack channel based on form, score band or paid-vs-free signup, with the qualifying answers and Stripe amount inline. Sales sees a hot lead in the channel they already watch, instead of finding it later in a digest mail, and customer success sees low-score feedback the same day it lands.
Tally product-feedback submissions land as pages in a Notion database alongside the roadmap and the feature requests already in flight, tagged by theme and customer plan. Product reviews the inbox the same way they review every other roadmap item, instead of opening a separate Tally tab.
You keep the reporting tool you already have. We connect it to the warehouse where your Tally data lives.
OAuth authentication. Read-only by default. We sign a DPA and your admin keeps the keys.
Data flows into your warehouse on your schedule. Near real time or nightly, your call. You own the data.
We build the first dashboard, workflow or AI feature with you, then hand over the keys. Or we stay on for ongoing delivery.
We set up the foundation. Your team builds on top.
Best fit Teams that already have a BI analyst or data engineer and want to own the build.
We build the whole thing, end to end.
Best fit Teams without in-house BI or dev capacity. You tell us what you need and we deliver it.
You do. It lands in your warehouse, on your cloud account. We don't resell or aggregate it. If you stop working with us, the warehouse stays yours and keeps running.
Near real time for most operational systems. For heavier sources we schedule hourly or nightly. You pick based on what the reports need.
No. If you don't have one, we help you pick one and set it up as part of the first delivery. Common starting points are Snowflake, Microsoft Fabric, or a small Postgres start.
Yes. Tally submissions made through a payment block carry the amount, currency and respondent identity that Tally already collected, which is enough to match the row against the Stripe charge it triggered. The matched view is what finance uses to reconcile paid signups instead of comparing two unconnected exports.
Each form keeps its identity through a workspace id and form id, and a single submissions table stitches them together with those keys plus the question id. Reporting can roll up across every form a team owns, or drill back down to a single question on a single form, without re-keying anything by hand.
We review your Tally setup and the systems around it. Together we pick the first thing worth building.