Data Panda brings your Typeform submissions together with the data from the rest of your business. From one place, we turn form and survey results into dashboards, automations, AI workflows and custom apps your team uses every day.
Typeform was founded in Barcelona in 2012 by David Okuniev and Robert Muñoz around one design idea: show one question at a time and give the respondent room to think. It has grown into a form, survey, quiz and lead-capture platform used by brands like Apple, Airbnb, Uber and Nike, producing millions of forms every month.
The point of pulling Typeform into a warehouse is that a form submission is rarely the finish line. A lead-gen answer becomes a HubSpot contact, an NPS score belongs on the customer account in your CRM, a product survey is only useful next to the feature the respondent truly uses. On its own the submission is a row in an export; joined to your CRM, billing and product data it becomes a signal you can report on and automate against.
Form answers, completion rates and NPS trended next to the customer and deal record they belong to.
Let a Typeform submission fire the rest of your stack, with the context the form already gathered.
Turn open-text answers into scoring and themes the team can act on.
Internal tools on Typeform data for people who do not live in the Typeform dashboard.
A list of concrete reports, automations and AI features we have built on Typeform data. Pick the one that matches your situation.
Which lead-gen forms produce customers who close and stay?
Typeform lead-form answers joined to CRM pipeline stage, won revenue and twelve-month retention. Separates the form whose leads look good on submit and disappear from the pipeline, from the form whose leads go on to close and renew, per traffic source.
Is NPS going up because customers are happier, or because the detractors stopped responding?
Response rate and score trended against the full customer base, not only the respondents. Splits a rising NPS score that reflects a healthier base from a rising NPS score that reflects a shrinking, self-selecting respondent group.
Lead-form submissions joined to pipeline stage, won revenue and payback period. Marketing spend on lead capture gets defended on closed revenue per form, not on form fills.
Qualification answers on the lead record before the first call, plus historical close rate per answer pattern. Reps stop re-asking what the form already knows.
Completion rate, abandonment points and theme clusters across every customer-facing form. Form ownership stops being a marketing silo and starts being a measurable piece of the funnel.
Every Typeform submission pushes into HubSpot as a contact or updates the existing one, with answer fields, UTM, hidden fields and calculated scores mapped onto custom properties. Sales opens the record with the qualification already filled in, instead of reading a raw response export the next morning.
Typeform lead-form responses create or match a Salesforce lead or contact, with answer fields on the record and a score that uses historical close rate per answer pattern. Routing rules fire on that score instead of on first-touch channel alone, so the right rep gets the right lead first.
Typeform respondents land in Mailchimp as subscribers with merge fields for their key answers, plus tags for completion stage and NPS band. Follow-up sends use the segmentation the form already built, so a detractor does not get the same newsletter as a promoter.
Completed Typeform submissions push to GA4 as server-side conversion events, tied to the original session through UTM and hidden fields. Paid-channel reporting stops crediting the click and starts crediting the completion, which is the event the ad budget is paying for.
You keep the reporting tool you already have. We connect it to the warehouse where your Typeform data lives.
OAuth authentication. Read-only by default. We sign a DPA and your admin keeps the keys.
Data flows into your warehouse on your schedule. Near real time or nightly, your call. You own the data.
We build the first dashboard, workflow or AI feature with you, then hand over the keys. Or we stay on for ongoing delivery.
We set up the foundation. Your team builds on top.
Best fit Teams that already have a BI analyst or data engineer and want to own the build.
We build the whole thing, end to end.
Best fit Teams without in-house BI or dev capacity. You tell us what you need and we deliver it.
You do. It lands in your warehouse, on your cloud account. We don't resell or aggregate it. If you stop working with us, the warehouse stays yours and keeps running.
Near real time for most operational systems. For heavier sources we schedule hourly or nightly. You pick based on what the reports need.
No. If you don't have one, we help you pick one and set it up as part of the first delivery. Common starting points are Snowflake, Microsoft Fabric, or a small Postgres start.
Both. Typeform's Responses API and webhooks distinguish a landed_at timestamp from a submitted_at timestamp, so a respondent who opens a form and drops out still lands in the warehouse with whatever fields they did answer. That lets you report on abandonment per question and treat partial answers as a soft intent signal, instead of losing the row.
We review your Typeform setup and the systems around it. Together we pick the first thing worth building.