Data Panda brings your Voucherify data together with the data from the rest of your business. From one place, we turn it into dashboards, automations, AI workflows and custom apps your team uses every day.
Voucherify is an API-first incentive platform built in Poland for product and marketing teams that want their promotions to behave like product features. It covers individual coupon codes, bulk vouchers, gift cards, cart-level promotions, referral programs and points-based loyalty, with validation rules that keep one campaign from undercutting another. Brands like Vodafone, Trainline, Breville and CarParts.com use it to power redemption flows across web, app, POS and call-center.
The point of pulling Voucherify into a warehouse is that the redemption row tells you a code was used, but not whether it earned its margin back. Repeat-order behaviour after redemption, referral cohort LTV, loyalty tier progression against revenue, and code-level discount leakage all sit outside Voucherify by design. Next to Shopify, Stripe and CRM data, the same campaign gets a number that reflects whether the discount built a customer or just paid one to leave the door.
Redemptions, gift card balance, referral payouts and loyalty point liability on one timeline instead of four Voucherify exports.
Let Voucherify fire on the signals that the rest of the stack already saw.
Turn redemption history into scoring that reshapes the next promo.
Internal tools on Voucherify data for people who do not live in the Voucherify dashboard.
A list of concrete reports, automations and AI features we have built on Voucherify data. Pick the one that matches your situation.
Which campaigns earned their discount back?
Margin per Voucherify campaign after returns, fulfilment and a behavioural baseline of what the same segment bought without a code. Splits the campaign whose redemption count looked great but whose buyers would have ordered anyway, from the campaign that pulled in incremental revenue.
What is our outstanding gift card and loyalty point liability?
Live balance of unused gift cards and accrued loyalty points, with breakage curves and expiry windows, alongside the matching journal entries in the ERP. Finance gets a number that survives audit instead of a Voucherify export pasted into a spreadsheet at quarter end.
Are referral customers worth more than paid acquisition customers?
Twelve-month order value, repeat-purchase rate and refund rate of customers acquired via referral, against paid social and search cohorts. Tells the marketing team which referral programs are building the customer base and which are subsidising one cheap order.
Outstanding gift card and loyalty point liability against the balance sheet, plus margin per redeemed code after returns. Finance stops finding promotional liability in a quarterly export and starts seeing it next to the journal entries it already books.
Repeat-purchase rate per campaign and per code, with channel mix per redemption. Merchandising sees which promos build repeat buyers, which only pull demand forward, and which channels are leaking codes that were meant to be private.
Validation-to-redemption drop-off, code-sharing detection and POS versus web mix, in one view. Promotion ops catches a broken integration or a code leak the same week it starts, instead of when finance asks why the discount line moved.
Shopify customer cohorts on LTV, last-order date and product affinity push into Voucherify as segments. High-LTV buyers get personal codes with a higher discount cap, dormant buyers get a winback code, and one-time bargain hunters get a smaller offer or none at all. The discount budget stops being a flat coupon for everybody.
Voucherify publishes unique codes per profile and Klaviyo delivers them inside onboarding, winback and birthday flows with a personal expiry. Redemption events come back into the warehouse, so each Klaviyo flow is measured on margin and repeat orders, not on send count.
Mailchimp campaigns merge a unique Voucherify code per recipient instead of one shared code that ends up on a coupon site within an hour. Open, click and redemption land on the same profile, so the next campaign targets the segments that convert codes into orders.
Coupon, gift card, referral and loyalty events sync onto the HubSpot contact and company timeline. Sales and customer success see which promos a contact has redeemed, what loyalty tier they sit in, and which referral they brought, before they pick up the phone or send a renewal quote.
A campaign whose redemption rate triples in an hour, a private code suddenly validating from a hundred devices, or a gift card balance spike posts to a Slack channel for the promotion team. The first sign of a leaked code or a broken validation rule is a notification, not a finance question three weeks later.
Each Voucherify campaign launch creates a monday.com item with the validation rules, expected liability, target segment and approval status. The team works through legal, finance and design sign-off in one place, and the campaign goes live in Voucherify only after the board status flips.
These are the 6 tables we currently pull from Voucherify into your warehouse. Query them directly in SQL, join them to the rest of your stack, or build reports on top.
Missing a table you need? We can extend the sync. Tell us what is missing and we will build it for you.
You keep the reporting tool you already have. We connect it to the warehouse where your Voucherify data lives.
OAuth authentication. Read-only by default. We sign a DPA and your admin keeps the keys.
Data flows into your warehouse on your schedule. Near real time or nightly, your call. You own the data.
We build the first dashboard, workflow or AI feature with you, then hand over the keys. Or we stay on for ongoing delivery.
We set up the foundation. Your team builds on top.
Best fit Teams that already have a BI analyst or data engineer and want to own the build.
We build the whole thing, end to end.
Best fit Teams without in-house BI or dev capacity. You tell us what you need and we deliver it.
You do. It lands in your warehouse, on your cloud account. We don't resell or aggregate it. If you stop working with us, the warehouse stays yours and keeps running.
Near real time for most operational systems. For heavier sources we schedule hourly or nightly. You pick based on what the reports need.
No. If you don't have one, we help you pick one and set it up as part of the first delivery. Common starting points are Snowflake, Microsoft Fabric, or a small Postgres start.
Yes. Each Voucherify project lands in its own schema with a shared customer dimension on top. Holding groups and multi-brand operations get per-brand isolation and a deduped redemption view at group level, without merging customer lists by hand.
Both. Validation events sit alongside redemptions in the warehouse, so you can measure the drop-off between a code being accepted at checkout and the order being paid. That gap is where most leaked codes, expired campaigns and fraud patterns first show up.
We review your Voucherify setup and the systems around it. Together we pick the first thing worth building.