Data Panda brings your Walmart Marketplace seller data together with the data from the rest of your business. From one place, we turn it into dashboards, automations, AI workflows and custom apps your team uses every day.
Walmart Marketplace is the third-party seller programme on Walmart.com. Approved brands list items next to Walmart's own assortment and reach the same customers who already shop the chain in store and online. Walmart itself was founded in 1962 by Sam Walton in Bentonville, Arkansas, and the marketplace is the route most US ecommerce brands take to sit alongside that retail footprint without being a Walmart vendor.
The catch is the same as on every marketplace. Seller Center shows headline orders and a payout balance, but referral fees by category, WFS storage and pick-pack costs, return rates by SKU, ad spend through Walmart Connect and the actual margin per order all live in different exports. Pulled into a warehouse next to your Shopify or BigCommerce data, your Akeneo catalog and your accounting, the Walmart channel finally shows up with a margin number that holds up against the rest of the P&L.
Real margin per SKU on Walmart, after referral fees, WFS costs, returns and ad spend.
Keep Walmart in sync with the catalog, stock and accounting around it.
Use Walmart order history to price smarter and reduce returns.
Internal tools on Walmart Marketplace data for people who should not live in Seller Center.
A list of concrete reports, automations and AI features we have built on Walmart data. Pick the one that matches your situation.
What is our real margin per SKU on Walmart?
Revenue net of Walmart referral fees, WFS or seller-fulfilled shipping, returns and Walmart Connect ad spend, rolled up per item. Shows which SKUs earn after the marketplace takes its share, and which look big in Seller Center but cost you to ship.
Which items are losing the Buy Box, and to whom?
Buy Box win rate per item, with the price gap to the winning offer and the listing quality score on the same line. Surfaces where a small repricing or a content fix moves you back into featured position before the week is over.
Does the Walmart payout match what we sold?
Walmart settlements reconciled against orders, referral fees, WFS charges and refunds, with a clear variance line where anything does not match. Month-end stops chasing small discrepancies across a settlement cycle that crosses the weekend.
Walmart settlements reconciled against orders, referral fees and WFS charges, with real margin per SKU after every cost. The Walmart line in the P&L is defended on contribution, not on the gross revenue Seller Center prints on the homepage.
Buy Box win rate, listing quality scores and ad performance per item, in one view. Merchandising moves from 'list it on Walmart' to 'price and stock it for the position where the Buy Box is winnable'.
WFS versus seller-fulfilled comparison on cost, delivery speed and return rate. Inbound shipments to Walmart fulfilment centres are planned against the actual sell-through, not on a guess from last quarter.
Shopify and Walmart Marketplace share the same product master, stock levels and pricing logic through the warehouse. Brands selling DTC on Shopify and on Walmart see the cannibalisation between the two channels and stop maintaining two catalogs by hand.
Akeneo holds the product master with localised copy, attributes and images. Approved variants flow into Walmart Marketplace listings with the right category attributes filled in, so listing quality scores stay green and the Buy Box stays in reach.
Walmart order events flow into Klaviyo as profile activity, alongside Shopify orders on the same customer record. Post-purchase, review-request and replenishment flows fire on the actual buying behaviour, not just on the email list you collected on your own site.
Walmart customer and order data lands in Mailchimp as audience fields and tags. Lifecycle and reactivation campaigns target the segments that convert on Walmart, not the merged list of every email address you ever collected.
Walmart Business and bulk-order activity feeds into HubSpot as company and deal records. Account managers see which marketplace buyers look like wholesale opportunities and reach out before the next reorder cycle.
Stock-out risks on bestselling SKUs, Buy Box losses, settlement variances and listing-quality drops post into the Slack channels owned by ops, merchandising and finance. The team responds before Seller Center pushes the alert that matters.
You keep the reporting tool you already have. We connect it to the warehouse where your Walmart data lives.
OAuth authentication. Read-only by default. We sign a DPA and your admin keeps the keys.
Data flows into your warehouse on your schedule. Near real time or nightly, your call. You own the data.
We build the first dashboard, workflow or AI feature with you, then hand over the keys. Or we stay on for ongoing delivery.
We set up the foundation. Your team builds on top.
Best fit Teams that already have a BI analyst or data engineer and want to own the build.
We build the whole thing, end to end.
Best fit Teams without in-house BI or dev capacity. You tell us what you need and we deliver it.
You do. It lands in your warehouse, on your cloud account. We don't resell or aggregate it. If you stop working with us, the warehouse stays yours and keeps running.
Near real time for most operational systems. For heavier sources we schedule hourly or nightly. You pick based on what the reports need.
No. If you don't have one, we help you pick one and set it up as part of the first delivery. Common starting points are Snowflake, Microsoft Fabric, or a small Postgres start.
The Walmart Marketplace REST APIs, authenticated with OAuth client credentials. Items, inventory, orders, shipments, returns, settlements and fees all come across as first-class tables, with rate limits respected so the connector runs cleanly on busy seller accounts.
Yes. WFS inbound shipments, storage and fulfilment fees are pulled separately from seller-fulfilled orders, so the warehouse can compare the two paths on cost, delivery speed and return rate per SKU instead of treating them as one fulfilment line.
We review your Walmart setup and the systems around it. Together we pick the first thing worth building.