About Bold Commerce
The Canadian commerce platform behind Bold Subscriptions and Bold Checkout.
Bold Commerce was founded in 2012 in Winnipeg, Manitoba, by Yvan Boisjoli and his co-founders, originally as Bold Apps building add-ons for the early Shopify App Store. Subscriptions, custom pricing, upsells and discounts were the first products and they still anchor the catalog today. The company grew into one of Canada's larger commerce software businesses, in the 200 to 500 employee range, with a head office in Winnipeg and a second office in Austin, Texas.
The platform has since expanded into Bold Checkout, a headless checkout that enterprise brands such as Staples Canada, Vera Bradley and PepsiCo run on top of their existing commerce stack. Subscriptions, discount campaigns, pricing rules and checkout sessions each carry their own data model, with their own webhooks, lifecycle events and reporting screens. Pulling Bold into a warehouse alongside the storefront, the ERP and the marketing tools puts those events on the same timeline as the rest of the customer record, so subscription churn, discount cannibalisation and headless checkout funnels can be answered against one set of numbers.