Data Panda brings your Brevo data together with the data from the rest of your business. From one place, we turn it into dashboards, automations, AI workflows and custom apps your team uses every day.
Brevo was founded in Paris in 2012 by Armand Thiberge as Sendinblue, an email-first platform built for small and mid-market companies that did not want enterprise pricing for a newsletter tool. The company rebranded to Brevo in May 2023 as the product grew past email into SMS, WhatsApp, marketing automation, transactional messaging, a customer data layer and a light CRM. It is headquartered in Paris with offices across Europe, India and North America, and reports hundreds of thousands of paying customers, mostly European small and mid-sized businesses.
The point of pulling Brevo into a warehouse is that the platform runs three or four channels on one contact list, and reports them separately. Email opens live in one report, SMS deliveries in another, WhatsApp responses in a third, and the contact who triggered all of them lives in the CRM. Next to Shopify orders, Stripe charges or a HubSpot deal stage, the same Brevo contact gets one honest number: which channel brought them back, and which one only produced a receipt.
Email, SMS and WhatsApp on one timeline, each judged on paid orders and list health, not on the report each tab shows.
Keep the contact list in lockstep with the system that decides who your customer is.
Turn Brevo history into scoring that reshapes the next send before it goes out.
Internal tools on Brevo data for teams that do not live in the Brevo UI.
A list of concrete reports, automations and AI features we have built on Brevo data. Pick the one that matches your situation.
Which channel is really paying back the per-message cost?
SMS and WhatsApp fees against attributed paid revenue per segment, with email as the free-channel baseline. Surfaces the segments where SMS earns multiples of its cost and the segments where it only moves orders that email would have produced anyway, so the spend follows the return rather than the pitch from a paid-channel vendor.
Are we burning the same contact on three channels in the same week?
Cross-channel fatigue report showing contacts that received email, SMS and WhatsApp inside a seven-day window, with the unsubscribe and complaint rate for that overlap group. The contacts getting three touches usually spike one of the three rates, and the fix is suppression rules, not louder copy.
Which Brevo automations are doing most of the work?
Revenue per send from triggered automations against revenue per send from one-off campaigns, by channel. The automations that were set up during onboarding and then left alone are often the largest quiet contributor, which changes where design time is worth spending next quarter.
SMS and WhatsApp per-message cost in the same view as attributed revenue per segment and per campaign. The paid-channel budget stops being defended on deliveries and starts being defended on paid orders in the weeks after the send.
Brevo lists and attributes in sync with HubSpot or Salesforce lifecycle stage, so the lifecycle email and the follow-up SMS run on real pipeline state, not on a list that was exported in March and never refreshed.
List health, bounce rate, complaint rate and cross-channel fatigue over twelve months. Deliverability on all three channels is tracked as a trend, not rediscovered the day a provider starts rate-limiting the sender domain.
HubSpot contact, lifecycle stage and lead-score changes push into Brevo as list membership and contact attributes. Marketing stops running parallel tag systems in two tools, and the email plus SMS plus WhatsApp that a contact receives follows the stage the sales team set.
Shopify customers, orders and refunds push into Brevo as contacts and attributes with lifetime value, last-order date and product category. Post-purchase flows, winback email and loyalty SMS run on the real buying signal instead of a weekly CSV that is always one step behind.
Stripe subscription starts, failed payments, cancellations and refunds push into Brevo as contact attributes and event triggers. The dunning email runs the hour Stripe fires the retry, the churn-save SMS triggers on the cancel itself, and the loyalty flow pauses for customers whose last payment failed.
GA4 audiences defined on on-site behaviour, category views and funnel drop-off push into Brevo as contact attributes and list membership. The winback flow can target people who looked at a product three times without buying, which is a signal Brevo's own open-rate segments never surface.
These are the 8 tables we currently pull from Brevo into your warehouse. Query them directly in SQL, join them to the rest of your stack, or build reports on top.
Missing a table you need? We can extend the sync. Tell us what is missing and we will build it for you.
You keep the reporting tool you already have. We connect it to the warehouse where your Brevo data lives.
OAuth authentication. Read-only by default. We sign a DPA and your admin keeps the keys.
Data flows into your warehouse on your schedule. Near real time or nightly, your call. You own the data.
We build the first dashboard, workflow or AI feature with you, then hand over the keys. Or we stay on for ongoing delivery.
We set up the foundation. Your team builds on top.
Best fit Teams that already have a BI analyst or data engineer and want to own the build.
We build the whole thing, end to end.
Best fit Teams without in-house BI or dev capacity. You tell us what you need and we deliver it.
You do. It lands in your warehouse, on your cloud account. We don't resell or aggregate it. If you stop working with us, the warehouse stays yours and keeps running.
Near real time for most operational systems. For heavier sources we schedule hourly or nightly. You pick based on what the reports need.
No. If you don't have one, we help you pick one and set it up as part of the first delivery. Common starting points are Snowflake, Microsoft Fabric, or a small Postgres start.
Yes. Each Brevo account lands in its own schema, with a shared contact and list dimension on top. Holding groups and multi-brand setups get isolation per brand and a deduped contact view at group level, without merging contact lists by hand in the Brevo UI.
All four channels are included where the data-model supports them: email campaigns and their statistics, SMS campaigns, WhatsApp campaigns, and the contact, attribute, list and folder dimensions that sit behind them. That makes cross-channel reporting possible without exporting three separate CSVs and joining them in a spreadsheet.
Yes. The product rebranded from Sendinblue to Brevo in May 2023, but the underlying API and data model continued. Older integrations labelled Sendinblue point at the same system and the sync handles both names, so you do not have to rebuild anything that was set up before the rename.
We review your Brevo setup and the systems around it. Together we pick the first thing worth building.