About Canvas LMS
The learning management system behind half of North American higher ed.
Canvas is the learning management system built by Instructure, founded in 2008 by Brian Whitmer and Devlin Daley while they were graduate students at Brigham Young University. Canvas itself launched in 2011 and grew into the dominant LMS at the top of the higher-ed market: Instructure reports more than thirty million users worldwide, fifty percent of North American college and university students on the platform, and every Ivy League institution using it. Instructure is headquartered in Salt Lake City, with offices in London and Quezon City. The company went private with Thoma Bravo in 2020, listed on the NYSE in 2021 under ticker INST, and was taken private again by KKR in 2024.
The platform centres on a few familiar object types: accounts and sub-accounts at the top, then courses, sections, enrollments, users, assignments, submissions, grades, modules, pages, files, discussions, quizzes, rubrics and outcomes underneath. Around that core sit Canvas Catalog for course discovery, Canvas Studio for video, Canvas Credentials for badging, Mastery Connect for K-12 assessment, and Parchment for verified credentials, all acquired or built into the same family. Canvas exposes a REST API and supports LTI 1.3 for the long tail of plugged-in tools, and Instructure ships Canvas Data 2 (the Data Access Platform) for raw, table-level exports of the institutional dataset. Pulled into a warehouse next to the SIS, the CRM and the finance system, that data finally answers questions that span teaching, recruitment, retention and finance without three reports that disagree on the enrolled-student number.