Deliveroo connector

Use your Deliveroo data for reporting, automation and AI.

Data Panda brings your Deliveroo data together with the data from the rest of your restaurant operation. From one place, we turn it into dashboards, automations, AI workflows and custom apps your kitchen, marketing and finance teams use every day.

Data Panda Reporting Automation AI Apps
Deliveroo logo
About Deliveroo

The London delivery marketplace your kitchens already cook for.

Deliveroo is a London-based food-delivery platform that connects restaurants, dark kitchens and grocers to a rider network and a consumer marketplace, with operations across the UK, Ireland, France, Belgium, Italy, the UAE and Kuwait. Belgian restaurants and dark-kitchen operators are a real slice of the user base, with the platform active across Brussels, Antwerp, Ghent and the other large cities.

For restaurant operators, Deliveroo is the system of record for what happens on the platform: orders with their items and modifiers, refunds and rider events, menu items with prices and POS IDs, site open and close status, ratings and customer feedback, plus the campaign and offer spend running on the platform. Deliveroo's Partner Hub answers the day-to-day questions well. The harder ones, like net margin per site after commission, how Deliveroo menu mix compares to dine-in, or which marketing spend actually paid back, sit across Deliveroo, the POS and accounting. Pulling Deliveroo into a warehouse is how those questions stop being a copy from one tab and a paste into another.

What your Deliveroo data is for

What you get once Deliveroo is connected.

Platform reporting

Orders, commission, refunds and ratings in one place, split per site, channel and menu category.

  • Net revenue per site after commission and refunds
  • Menu mix on Deliveroo versus dine-in and other channels
  • Rating trend and refund reason per site

Process automation

Turn Deliveroo orders, refunds and ratings into the bookings and nudges your team would otherwise do by hand.

  • Post Deliveroo daily revenue and commission to the accounting ledger
  • Match Deliveroo refunds to the original order in your POS
  • Flag a site when its rating drops below a threshold for two days

AI workflows

Use your order, item and review history to forecast demand and tighten the menu.

  • Forecast Friday and Saturday demand per site and zone
  • Score menu items on margin contribution after Deliveroo commission
  • Cluster low-rating orders by the reason mentioned in customer feedback

Custom apps on your data

Small operator tools that sit on Deliveroo data instead of yet another browser tab on the Hub.

  • Multi-site cockpit with orders, refunds and ratings side by side
  • Marketing-spend tracker tying platform campaigns to the orders they produced
  • Dark-kitchen dashboard with prep times and reject rate per brand
Use cases

Use cases we deliver with Deliveroo data.

A list of concrete reports, automations and AI features we have built on Deliveroo data. Pick the one that matches your situation.

Commission impactNet revenue per site after Deliveroo commission, refunds and adjustments.
Menu mix splitOrder mix on Deliveroo compared to dine-in and other delivery channels.
Refund reasonsRefund volume and root cause grouped by site, menu item and reason.
Rating trendStar rating per site over time, with the comments that pulled it down.
Peak-hour demandOrder volume by hour and day-of-week per site and city zone.
Reject and cancel rateOrders rejected by the kitchen or cancelled by the customer per site.
Ad-spend paybackDeliveroo ad and promotion spend versus the platform orders that followed it.
Item profitabilityMargin per menu item after platform commission and food cost.
Dark-kitchen brandsPerformance per virtual brand running from the same physical kitchen.
Site uptimeTime each site was open on the platform versus its planned hours.
Multi-site viewGroup KPIs with per-site drill-down across cities and countries.
Modifier analysisWhich item modifiers drive the highest basket size per order.
Real business questions

Answers you will finally get.

What does Deliveroo really cost us per site after commission and refunds?

Gross order value per site set next to platform commission, refunds, adjustments and the Deliveroo ad and promotion spend that pushed the orders. Net revenue per site appears on the same report as the dine-in numbers, so a regional manager can see which kitchen is actually profitable on the platform and which one is breaking even after every cut.

Which menu items pay us back on Deliveroo, and which carry a low rating?

Each menu item is scored on order volume, margin after commission and food cost, and the rolling review rating tied to orders that contained it. Items that sell well but pull a 3-star average get flagged before they hurt the site rating, and the ones with quiet margin but poor visibility get a platform-promotion push instead of being cut.

Where is demand on the platform shifting across our sites and zones?

Order volume per site and per delivery zone over the last quarter, broken down by day-of-week and hour, with the year-on-year delta next to it. The operations team sees which Brussels or Antwerp kitchens are picking up Friday-night growth and which ones lost share to a new neighbour, instead of finding out in the next Hub roll-up.

Value for everyone in the organisation

Where each function gets value.

For finance leaders

Platform revenue and commission booked per site and per period, with refunds, adjustments and Deliveroo ad and promotion spend in the same view. The Deliveroo payout reconciliation against the bank stops being a manual cross-read and the monthly margin per site is ready before the controller asks.

For sales leaders

Deliveroo for Business and other corporate accounts joined with the platform orders they actually placed, so the catering and office-meal pipeline runs on real spend. New-site launches and platform ad campaigns are tracked against the orders they brought in, not against what the agency claimed.

For operations

Reject rate, prep time, rider wait and site uptime on one screen per kitchen and per dark-kitchen brand. The area manager spots a site drifting on rating or rejecting too many orders before the platform throttles its visibility.

Ideas

What you can automate with Deliveroo.

Pair with Apicbase

Score Deliveroo menu items against Apicbase theoretical food cost

Deliveroo orders and items land next to the Apicbase recipe, sub-recipe and ingredient cost for the same SKU. Each menu item gets a margin score after commission and food cost, so the kitchen and marketing teams stop pushing the items that sell volume but lose money on the platform.

Pair with Lightspeed Retail (R-Series)

Reconcile Deliveroo orders with the Lightspeed POS

Each Deliveroo order is matched to the corresponding ticket in Lightspeed Retail on site, ticket and item level, with the Deliveroo refund mapped to the original POS line. The end-of-day in the restaurant closes on one number per channel instead of a manager cross-reading the Hub against the POS printout.

Pair with Toast

Send Deliveroo orders into Toast and pull rejects back out

Deliveroo orders flow into Toast as tickets with the right modifier, prep time and platform tag, and any Toast reject or 86 status pushes the matching menu item to unavailable on Deliveroo. Kitchen staff see one screen, and the platform stops accepting orders for items the line cannot make.

Pair with Exact Online

Post Deliveroo revenue and commission to Exact Online

Daily Deliveroo gross sales, commission, refunds and platform ad spend per site post to Exact Online as the right journal entries, with the platform payout pre-matched to the bank line it will become. Finance stops keying numbers from a Hub CSV and the monthly platform reconciliation is already done before close.

Pair with Mews

Line up Deliveroo F&B sales with the Mews restaurant revenue

Deliveroo platform sales for the hotel restaurant are joined to the F&B revenue Mews posts per outlet and meal period, so platform orders, dine-in covers and room-charged meals appear on the same outlet report. Hotel F&B managers see total restaurant revenue including delivery without stitching three exports.

Your existing tools

Your data lands in a warehouse. Your BI tools read from it.

You keep the reporting tool you already have. We connect it to the warehouse where your Deliveroo data lives.

Power BI logo
Power BI Microsoft
Microsoft Fabric logo
Fabric Microsoft
Snowflake logo
Snowflake Data warehouse
Google BigQuery logo
BigQuery Google
Tableau logo
Tableau Visualisation
Microsoft Excel logo
Excel Sheets & pivots
Three steps

From Deliveroo to answers in three steps.

01

Connect securely

OAuth authentication. Read-only by default. We sign a DPA and your admin keeps the keys.

02

Land in your warehouse

Data flows into your warehouse on your schedule. Near real time or nightly, your call. You own the data.

03

Reporting, automation, AI

We build the first dashboard, workflow or AI feature with you, then hand over the keys. Or we stay on for ongoing delivery.

Two ways to work with us

Pick the track that fits how you work.

Track 01

Self-serve

We set up the foundation. Your team builds on top.

  • Deliveroo connector configured and running
  • Warehouse set up in your cloud account
  • Clean access for your Power BI, Fabric or Tableau team
  • Documentation on what's in the data model
  • Sync monitoring so you're warned before reports break

Best fit Teams that already have a BI analyst or data engineer and want to own the build.

Track 02

Done for you

We build the whole thing, end to end.

  • Everything in Self-serve
  • Dashboards built to the questions your team actually asks
  • Automations between your systems
  • AI workflows scoped to real tasks your team runs
  • Custom apps where a dashboard does not cut it
  • Ongoing delivery at a pace that fits your team

Best fit Teams without in-house BI or dev capacity. You tell us what you need and we deliver it.

Before you book

Frequently asked questions.

Who owns the data?

You do. It lands in your warehouse, on your cloud account. We don't resell or aggregate it. If you stop working with us, the warehouse stays yours and keeps running.

How fresh is the data?

Near real time for most operational systems. For heavier sources we schedule hourly or nightly. You pick based on what the reports need.

Do I need a warehouse already?

No. If you don't have one, we help you pick one and set it up as part of the first delivery. Common starting points are Snowflake, Microsoft Fabric, or a small Postgres start.

We run several sites and a couple of dark-kitchen brands on Deliveroo. How do they come across?

Each Deliveroo site is preserved as its own dimension on orders, refunds, ratings and platform ad spend. Virtual brands running from the same physical kitchen stay visible as separate menus, so per-brand performance and per-kitchen capacity can be reported on the same dataset. Group-level reporting joins them on a shared operator identifier.

Are platform commission and refunds in the data, or only gross order value?

Gross order value, platform commission, refunds and adjustments come across as separate fields on the order, with the Deliveroo payout linked to the bank transfer it produced. Net revenue per site, commission rate per category and refund rate per menu item can all be computed from the warehouse without going back to a Hub export.

What about Deliveroo for Business orders and the catering side?

Deliveroo for Business and corporate catering orders land in the same order table with the business-account identifier preserved. That makes the corporate slice queryable next to the consumer slice, so the catering pipeline can be tracked against the same revenue, refund and rating data as the rest of the platform.

GDPR-compliant
Data stays in the EU
You own the warehouse

A first deliverable live in four to six weeks.

We review your Deliveroo setup and the systems around it. Together we pick the first thing worth building.