Data Panda brings your FullContact identity-resolution, enrichment and reveal data together with the data from the rest of your business. From one place, we turn it into dashboards, automations, AI workflows and custom apps your team uses every day.
FullContact was founded in 2010 in Denver, Colorado by Bart Lorang, Travis Todd and Dan Lynn, and went through Techstars Boulder in 2011. The product line moved over the years from a contact-management app to an identity-resolution platform that returns a persistent PersonID for an email, phone, hashed identifier or anonymous website visit, plus a person and company graph for enrichment. Bart Lorang handed the CEO seat to Chris Harrison in August 2020. Ziff Davis acquired all of FullContact's assets in the fourth quarter of 2024 and operates the brand under J2 Martech Corp., a Ziff Davis company.
The product surface today sits in three places. Resolve returns a persistent PersonID and links incoming identifiers to it, with a Bring-Your-Own-ID option so the PersonID joins cleanly to your CRM key. Enrich appends person and company attributes from a library that the company markets at around 900 fields, packaged in Insight Bundles for segmentation, professional, demographic, financial and risk use. Acumen identifies high-intent visitors on your website and returns the matching person and company without a third-party cookie. The same data feeds an MCP server FullContact published for AI agents that need real-time customer profiles.
The reason to land FullContact in a warehouse is that the value of an identity graph is the lift it produces on your own customer base, not the row count on the vendor's homepage. Match rate against your customer list, attribute decay between refreshes, ML-feature uplift on a churn or lead-score model and the build-versus-buy line on a homegrown stitching service all live in the join between the FullContact feed, the CRM, the product database and billing. Inside the API console those numbers stay invisible; in a warehouse they become the number you renew on.
Match rate, decay and lift on the FullContact feed against your own customer and pipeline data.
Let a Resolve match or an Acumen reveal fire the right downstream action without rekeyed data.
Train scoring and routing on the attributes Resolve and Enrich write back every day.
Internal tools on Resolve, Enrich and Acumen output for marketing, RevOps and product teams.
A list of concrete reports, automations and AI features we have built on FullContact data. Pick the one that matches your situation.
What share of our customer identifiers does Resolve stitch?
The Resolve feed matched against your customer and identifier list on email, phone, hashed identifier and Bring-Your-Own-ID rules, with the unmatched share broken down by segment, source and channel. Tells the team where the identity graph earns its keep and where it leaves blind spots that have to be filled by another source or by manual reconciliation.
What is each Acumen reveal costing us per booked meeting?
Acumen reveal events tied to the source page, the resolved person and company, the sequence the matched contact entered and the meeting it produced. Surfaces the cost per identified account and per booked meeting on the website-recognition motion, broken down by ICP segment, so marketing knows where the spend earns its keep.
Are FullContact Insight Bundles lifting our scoring models?
Two model variants on the same training set, one with FullContact Enrich Insight Bundle features (segmentation, professional, demographic, financial), one without, scored on a held-out window with the same metric. Tells the data-science team whether the next refresh is worth the credit cost on the model that pays for it, instead of a vendor case study on someone else's data.
FullContact credit and licence spend tied to pipeline produced and to cost per identified account on the Resolve and Acumen motions. Finance can see whether the post-acquisition pricing under Ziff Davis still beats a separate identity-graph plus visitor-recognition stack at your volume.
Resolved PersonID, Enrich freshness and Acumen reveal history on every account in the AE's book. Sales stops working anonymous web traffic blind, and SDR leadership sees which revealed segments produce meetings that close in their ICP.
Match rate, attribute decay and reveal-to-meeting yield in one picture. RevOps spots the segments where Enrich is going stale faster than the refresh cycle and the source pages where Acumen credits burn without a downstream sequence ready to answer.
Resolve PersonID, Enrich attributes and Acumen reveal events land on the matching HubSpot company and contact, with the source page and Insight Bundle on the timeline. Marketing builds workflows that fire only on resolved-and-fresh records, and RevOps trends FullContact spend against pipeline produced per segment instead of per credit consumed.
Resolve PersonID, Enrich attributes and Acumen reveals land on Salesforce accounts and contacts with last-seen identifiers, employer-size band and Insight Bundle features. AEs see whether a record is fresh enough to call before they call it, and RevOps audits coverage on the territory plan instead of trusting a vendor headline number on the company website.
Resolve stitches an anonymous browser, a hashed email and a known customer back to one PersonID, and the matching Klaviyo profile gets the Enrich attributes and reveal source attached. Lifecycle marketing splits flows on stitched persona instead of self-reported form fields, and the team measures reveal-to-open and reveal-to-click before scaling spend on the next ICP slice.
FullContact Enrich attributes (employer, segmentation, professional and demographic Insight Bundles) land on the matching Mailchimp contact and feed segment definitions. Email marketing splits a campaign by enriched persona instead of by self-reported merge fields, and the team measures conversion lift per Insight Bundle before extending the next refresh contract.
An Acumen reveal that matches an ICP company and crosses an intent threshold posts to a Slack channel with the resolved person, employer and source page, and a one-click handoff to the AE who owns the account. Sales stops missing target-account visits and marketing sees which source pages produce reveals that the team picks up on the same day.
Identifiers Resolve could not stitch and Acumen reveals without a downstream sequence land as items on a monday.com board with the source, the missing attribute and the assignee. RevOps owns a single review queue instead of a buried CSV export, and finance sees the share of credit spend that ended in a stitched and actioned record versus a manual reconciliation task.
You keep the reporting tool you already have. We connect it to the warehouse where your FullContact data lives.
OAuth authentication. Read-only by default. We sign a DPA and your admin keeps the keys.
Data flows into your warehouse on your schedule. Near real time or nightly, your call. You own the data.
We build the first dashboard, workflow or AI feature with you, then hand over the keys. Or we stay on for ongoing delivery.
We set up the foundation. Your team builds on top.
Best fit Teams that already have a BI analyst or data engineer and want to own the build.
We build the whole thing, end to end.
Best fit Teams without in-house BI or dev capacity. You tell us what you need and we deliver it.
You do. It lands in your warehouse, on your cloud account. We don't resell or aggregate it. If you stop working with us, the warehouse stays yours and keeps running.
Near real time for most operational systems. For heavier sources we schedule hourly or nightly. You pick based on what the reports need.
No. If you don't have one, we help you pick one and set it up as part of the first delivery. Common starting points are Snowflake, Microsoft Fabric, or a small Postgres start.
Three sides of the same identity graph. Resolve takes an email, phone, hashed identifier or anonymous visit and returns a persistent PersonID, with a Bring-Your-Own-ID option so the PersonID joins to your CRM key. Enrich appends person and company attributes from the FullContact graph, packaged in Insight Bundles for segmentation, professional, demographic, financial and risk use. Acumen identifies high-intent visitors on your website and returns the matching person and company without a third-party cookie. We pull all three into the warehouse on the same schema so reporting does not need to know which API fired the row.
Ziff Davis acquired FullContact's assets in the fourth quarter of 2024. The product runs under J2 Martech Corp., a Ziff Davis company, and the Resolve, Enrich and Acumen surface keeps shipping under the FullContact brand. Existing API contracts and PersonID continuity were preserved through the transition; the warehouse landing pattern we use does not change either way, since it is built on the same documented endpoints.
We review your FullContact setup and the systems around it. Together we pick the first thing worth building.