Data Panda brings your Google Business Profile data together with the data from the rest of your business. From one place, we turn it into dashboards, automations, AI workflows and custom apps your team uses every day.
Google Business Profile is Google's free product for managing how a business appears on Google Search and Google Maps. It was rebranded from Google My Business in 2021 and runs the listing card every local searcher sees: name, address, phone, opening hours, services, products, photos, posts, customer reviews and the Q&A panel. The Business Profile API and the Performance API expose all of that, plus daily metrics for impressions split by Search and Maps and by device, call clicks, direction requests, website clicks, message conversations and Reserve with Google bookings.
Pulling Google Business Profile into a warehouse turns the listing into structured data the rest of the business can use. Review volume per location sits next to that location's revenue, response-time on negative reviews becomes a measurable SLA, and the search queries Google logs for each branch can be compared with the products that branch sells. For multi-location operators the consolidated picture across hundreds of profiles is the part the native Google interface does not give you.
Reviews, queries and clicks per location, next to the revenue of that location.
Treat the listing like an inbox the rest of the stack can react to.
Use review and query history to score what the listing is doing for the business.
Internal tools for area managers and marketing that the Google Business Profile UI does not ship.
A list of concrete reports, automations and AI features we have built on Google Business Profile data. Pick the one that matches your situation.
Which branches are quietly losing customers on Google?
Profile impressions, call clicks and direction requests per location, plotted against revenue from the same location. Branches whose listing traffic is flat or down for two quarters while the others grow are surfaced before the area manager notices in the monthly P&L.
How fast do we reply to negative reviews, by branch?
Time from review posted to reply posted on every one- and two-star review, per location. Reports the share of negative reviews that got a reply within 24 hours, within a week and never, with the branches outside the SLA called out.
Which search queries are bringing calls, and which ones bring nothing?
Monthly search-keyword impressions from the Performance API matched to call clicks, website clicks and direction requests on the same days. Separates the queries that drove people to act from the ones that produced impressions only, per location.
Marketing presence per location next to that location's revenue and margin. Spend on local SEO, review-management tooling and reputation services gets defended with the trend in calls, direction requests and bookings produced by the listing.
Calls and direction requests routed and attributed back to the originating Google Business Profile, so the branch team knows which leads were Google-sourced and can follow up the same day rather than the next week.
Profile data quality across every location: hours, services, photos, attributes, response time. The compliance bar for the local listing becomes a board the area manager opens, not a quarterly Google email.
Calls, website clicks and form leads on a Google Business Profile become HubSpot contacts and tickets with the originating branch on every record. Sales reports on Google-sourced revenue per location, and the branch manager sees the exact follow-up still open today.
Each Google Business Profile maps to a Salesforce account or branch record, and calls, direction requests and bookings land as activities on the right account. Pipeline by branch is reported on opportunities that closed, with Google Business Profile activity on the same timeline.
Every new review on every location lands in the Slack channel for that branch within minutes, with the star rating, the text and a one-click link to reply. Negative reviews trigger a separate alert so the branch manager and area manager both see them before the day ends.
Profile impressions, call clicks and direction requests per branch sit next to the invoiced revenue of that branch in Exact Online. Local SEO and reputation spend gets defended on revenue per location and not on stars in the Google interface.
A new review with a known email address triggers a Mailchimp journey: thank-you on a four- or five-star review, recovery offer on a one- or two-star review, and a quiet drop from the prospecting list on the worst ratings. Branch-level segmentation keeps the message relevant to the location the customer visited.
Each unanswered question or one- and two-star review opens an item on a monday.com board, with a branch manager assigned and a due date. Area managers see the backlog per location at a glance, and SLA breaches escalate without a separate weekly meeting.
These are the 3 tables we currently pull from Google Business Profile into your warehouse. Query them directly in SQL, join them to the rest of your stack, or build reports on top.
Missing a table you need? We can extend the sync. Tell us what is missing and we will build it for you.
You keep the reporting tool you already have. We connect it to the warehouse where your Google Business Profile data lives.
OAuth authentication. Read-only by default. We sign a DPA and your admin keeps the keys.
Data flows into your warehouse on your schedule. Near real time or nightly, your call. You own the data.
We build the first dashboard, workflow or AI feature with you, then hand over the keys. Or we stay on for ongoing delivery.
We set up the foundation. Your team builds on top.
Best fit Teams that already have a BI analyst or data engineer and want to own the build.
We build the whole thing, end to end.
Best fit Teams without in-house BI or dev capacity. You tell us what you need and we deliver it.
You do. It lands in your warehouse, on your cloud account. We don't resell or aggregate it. If you stop working with us, the warehouse stays yours and keeps running.
Near real time for most operational systems. For heavier sources we schedule hourly or nightly. You pick based on what the reports need.
No. If you don't have one, we help you pick one and set it up as part of the first delivery. Common starting points are Snowflake, Microsoft Fabric, or a small Postgres start.
Yes. The Business Profile API supports group accounts that hold many locations, and the warehouse keeps every location in its own row with the account hierarchy preserved. Multi-location operators get per-branch reporting and a rolled-up view across the group from the same dataset.
Daily metrics for impressions split between Search and Maps and between desktop and mobile, plus call clicks, website clicks, direction requests, message conversations and Reserve with Google bookings. Monthly search keyword impressions are loaded separately and joined back to the daily counts in the warehouse.
We review your Google Business Profile setup and the systems around it. Together we pick the first thing worth building.