Data Panda brings your Hello Customer feedback data together with the data from the rest of your business. From one place, we turn it into dashboards, automations, AI workflows and custom apps your team uses every day.
Hello Customer was founded in Ghent and grew into a Voice-of-Customer platform covering surveys across transactional and relational touchpoints, NPS and CSAT, open-text sentiment analysis, closed-loop workflows and benchmarking. It was acquired by Medallia in 2021 and now serves more than 10,000 CX professionals in retail, banking, insurance, telecom, utilities and services. Its customer list includes names like Colmar, SFR Business, Securitas and KidsLife.
The point of pulling Hello Customer into a warehouse is that CX signal is most useful when it lands next to the customer record it describes. A detractor NPS score matters more when the account manager sees it on the CRM, sales sees it before the renewal call and product teams see the open-text theme clustered across months. In a warehouse, Hello Customer stops being a CX dashboard and starts being an input to how retention, product and commercial teams work every week.
NPS, CSAT and open-text themes on the customer record, not only in the CX tool.
Let a CX score trigger the right action the same day.
Use the full feedback stream to score and cluster.
Internal tools on Hello Customer data for teams outside CX.
A list of concrete reports, automations and AI features we have built on Hello Customer data. Pick the one that matches your situation.
Which complaint themes are costing us revenue?
Theme clusters from Hello Customer open text, ranked by the revenue of the accounts that raised them. A theme raised by five enterprise accounts reads very differently from the same theme raised by fifty small ones.
Which detractors are still in our book, and for how long?
Accounts with a detractor NPS in the last ninety days, matched to renewal date and contract value. Surfaces the retention conversations to have this month, not after the score becomes a churn event.
Which promoters should marketing be asking for a story?
Promoters with recent positive scores joined to product-usage depth and logo-visibility fit. Turns the case-study pipeline from 'who remembers liking us' into a ranked list.
CX signal tied to contract value and renewal outcome. Retention budget defence moves from NPS trend in a slide deck to accounts-at-risk with euros attached.
Latest NPS, CSAT and open-text comment on the CRM account before a renewal or expansion call. Reps stop walking into the room without the customer's feedback from last week.
Theme clusters and touchpoint-level CSAT per team. Process and product fixes happen on feedback grouped by root cause, not on the response that was loudest.
Latest NPS score, open-text comment and theme tag push into HubSpot as contact fields and timeline events. Account managers see feedback next to the deal, and marketing stops sending upsell emails to detractors.
NPS, CSAT and open-text themes land on the matching Salesforce account as first-class fields. Forecast and QBR reviews walk in with the accounts most at retention risk, scored on feedback the customer has given this quarter.
An account's recent NPS and feedback themes sit on the Intercom user profile. Agents see a detractor customer the moment they open a ticket and can escalate with the right context.
Promoter, passive and detractor segments from Hello Customer push into Klaviyo as audience segmentation. Winback flows target the right customers and review requests go only to happy ones.
These are the 3 tables we currently pull from Hello Customer into your warehouse. Query them directly in SQL, join them to the rest of your stack, or build reports on top.
Missing a table you need? We can extend the sync. Tell us what is missing and we will build it for you.
You keep the reporting tool you already have. We connect it to the warehouse where your Hello Customer data lives.
OAuth authentication. Read-only by default. We sign a DPA and your admin keeps the keys.
Data flows into your warehouse on your schedule. Near real time or nightly, your call. You own the data.
We build the first dashboard, workflow or AI feature with you, then hand over the keys. Or we stay on for ongoing delivery.
We set up the foundation. Your team builds on top.
Best fit Teams that already have a BI analyst or data engineer and want to own the build.
We build the whole thing, end to end.
Best fit Teams without in-house BI or dev capacity. You tell us what you need and we deliver it.
You do. It lands in your warehouse, on your cloud account. We don't resell or aggregate it. If you stop working with us, the warehouse stays yours and keeps running.
Near real time for most operational systems. For heavier sources we schedule hourly or nightly. You pick based on what the reports need.
No. If you don't have one, we help you pick one and set it up as part of the first delivery. Common starting points are Snowflake, Microsoft Fabric, or a small Postgres start.
Yes. Customers who have moved from the standalone Hello Customer setup to the Medallia platform keep the same warehouse schema, with the Medallia API used where available and the Hello Customer API used for legacy tenants. Survey ids, theme tags and historical NPS scores stay consistent across the move.
Both are available. Scores always land. Open-text responses come in when theme clustering or sentiment analysis needs them, with PII rules, redaction and retention agreed up front so free-text content only enters the warehouse under explicit controls.
We review your Hello Customer setup and the systems around it. Together we pick the first thing worth building.