About HiBob
The HRIS that sits between BambooHR and Workday, with a strong UK and EU footprint.
HiBob was founded in 2015 in Tel Aviv by Ronni Zehavi, Israel David, Amit Knaani and Andy Bellass, and runs today out of London. The company name is HiBob, the product is Bob. Public reporting puts the install base above 5,000 companies and the active-user count above 1.2 million people, with valuations climbing through the Series rounds to around 2.7 billion dollars by late 2023. Customer logos lean into the scale-up and mid-market sweet spot the platform was built for: Fiverr, Fred Perry, ElevenLabs, Fulham FC, Tomorrowland, Acne Studios.
Bob covers the full HRIS scope a 200-to-3,000-employee company expects from one tool: the people record, org chart and sites, onboarding, time-off, documents, performance, compensation, workforce planning and, since the Pento acquisition in 2024, native UK payroll. Engagement sits in the same record through the Your Voice anonymous reporting tool that came in with the Cassiopeia acquisition in 2021, so survey signals live next to the directory rather than in a separate platform. The competitive frame is BambooHR on the SMB side and Workday on the enterprise side: companies pick Bob when 200 employees in three countries make BambooHR's reporting feel thin, and the cost and rollout of Workday feels disproportionate to the headcount it would manage. Pulled into a warehouse next to Salesforce, NetSuite and Jira, the Bob record finally answers the questions a Bob view alone does not: time-to-fully-onboarded per country, comp-band drift between London and Berlin offices, or whether engagement scores in a specific business unit are predicting the leavers showing up in the next quarter's headcount.