Data Panda brings your HubSpot data together with the data from the rest of your business. From one place, we turn it into dashboards, automations, AI workflows and custom apps your team uses every day.
HubSpot began as marketing automation in 2006 and grew into a full customer platform. Marketing, sales, service and content teams use it to track contacts, companies, deals and tickets. For most SMEs it holds the cleanest record of the customer journey, from first click to renewal.
Once that data sits in your warehouse next to invoices, orders and product usage, questions like which campaigns produced paid revenue and which leads convert stop depending on which dashboard someone opens.
Your funnel, deal velocity and customer engagement numbers in one place, aligned with revenue.
Keep HubSpot in sync with the rest of your stack without duplicate entry or stale contacts.
Put your HubSpot engagement data behind AI that knows your campaigns, deals and tone.
Internal tools that read and write HubSpot data without burning through your API quota.
A list of concrete reports, automations and AI features we have built on HubSpot data. Pick the one that matches your situation.
Which campaign paid for itself this quarter?
Campaign linked to invoiced revenue, not to deal value. Only counts customers who shipped and paid, split by channel and campaign cohort.
Where are we losing deals?
Stage-by-stage conversion with dwell time, compared to the last four quarters. Flags the stage where velocity dropped and the reps or product lines most affected.
Who's about to churn?
Ticket volume, response time and product-usage signals per account, ranked for CSM outreach before the renewal conversation starts.
Deal pipeline that reconciles with invoiced revenue. Stop explaining to the CFO why the closed-won number in HubSpot differs from what hit the books.
Rep-level performance, stage velocity and stuck-deal alerts. You see the quarter's shape weeks before the forecast call.
Lead routing, workflow coverage and handoff latency in one picture. The moments where leads go silent surface as data, not as complaints.
Marketing-qualified leads flow from HubSpot into Salesforce with their campaign attached. Closed-won outcomes flow back so marketing sees which campaigns produced paid revenue, not which ones produced clicks.
HubSpot deals and, when you use Commerce Hub, invoices sync into Exact Online. At month end you can compare what sales committed in HubSpot with what got invoiced and paid in the books.
Shopify order events flow into HubSpot as contact properties and timeline activity. Lifecycle email, support cases and loyalty nudges are grounded in what people bought, not in what a marketer guessed they would buy.
Won HubSpot deals become sales orders in Odoo and the order status flows back to the deal record. Sales stops chasing operations for status updates, and service teams in HubSpot see the same fulfilment state the warehouse sees.
HubSpot data covers 75 available tables across the supported connection options. The exact selection depends on your connection and access rights. Use the data in reports, combine it with the rest of your stack, or query it directly in your warehouse.
The tables at the top of the list open up to show their columns and data types.
Alongside reading data, these actions let you create, update or manage information in HubSpot. The exact actions depend on your connection and permissions; some require a separate write-back connection.
Need another table, field or write-back action? Tell us what you need. We can check the available options or help extend the connector.
You keep the reporting tool you already have. We connect it to the warehouse where your HubSpot data lives.
OAuth authentication. Read-only by default. We sign a DPA and your admin keeps the keys. Read our DPA
Data flows into your warehouse on your schedule. Near real time or nightly, your call. You own the data.
We build the first dashboard, workflow or AI feature with you, then hand over the keys. Or we stay on for ongoing delivery.
We set up the foundation. Your team builds on top.
Best fit Teams that already have a BI analyst or data engineer and want to own the build.
We build the whole thing, end to end.
Best fit Teams without in-house BI or dev capacity. You tell us what you need and we deliver it.
You do. It lands in your warehouse, on your cloud account. We don't resell or aggregate it. If you stop working with us, the warehouse stays yours and keeps running.
Near real time for most operational systems. For heavier sources we schedule hourly or nightly. You pick based on what the reports need.
No. If you don't have one, we help you pick one and set it up as part of the first delivery. Common starting points are Snowflake, Microsoft Fabric, or a small Postgres start.
HubSpot's API has daily and per-second caps that differ by plan tier. We schedule reads around them and batch updates. Heavy custom-property fan-out is the usual pressure point, and we plan the sync design to respect it.
Included. Property definitions change shape as your admin tweaks the schema, so we track those changes and flag downstream joins that assume a property is stable.
We review your HubSpot setup and the systems around it. Together we pick the first thing worth building.