JustCall connector

Use your JustCall data for reporting, automation and AI.

Data Panda brings your JustCall call, SMS and conversation-AI data together with the data from the rest of your business. From one place, we turn it into dashboards, automations, AI workflows and custom apps your team uses every day.

JustCall

About JustCall

The phone rail for sales teams that also live in SMS.

JustCall was launched in 2016 by Gaurav Sharma under SaaS Labs, the parent company headquartered between San Francisco and India. The product runs cloud calling, SMS and WhatsApp on one number pool, with a power dialer and predictive dialer for outbound, IVR routing for inbound, call recording and transcription, and an AI layer that scores calls against a coaching rubric and writes back into the CRM. JustCall positions itself as a revenue communication platform and reports more than 6,000 customers, smaller than RingCentral but pitched specifically at sales-led organisations rather than at general business telephony.

The reason to pull JustCall into a warehouse is that calls and SMS are the two channels where most B2B reps spend their day, and the data tells a story the CRM never gets right on its own. Connect rate by hour of day, dispositions per campaign, SMS reply conversion, AI scorecard pass rate per rep, the gap between dials made and meetings booked, all of it lives inside JustCall. Put it next to opportunity stage in Salesforce or HubSpot and you stop arguing about whether the team is busy enough and start reviewing which call windows convert.

What your JustCall data is for

What you get once JustCall is connected.

Dial effort to revenue

Calls, SMS, dispositions and AI scorecards next to CRM stage and booked revenue.

Connect rate and meeting-booked rate by hour of day, list and rep
SMS reply conversion per campaign and per template
AI scorecard pass rate per rep, against close-rate

Two-way flow with the CRM

Keep JustCall, the CRM and the sales-engagement tool in step without rekeyed activity.

Disposition on a JustCall call writes the right CRM next-step
Closed-won in the CRM stops outbound dial campaigns on that account
Negative AI scorecard tags trigger a coaching task on the rep

AI on the phone rail

Train AI on what the team really says, then route the next call accordingly.

Disposition prediction from transcript, used to fill missing CRM fields
Best-time-to-call model per persona and per region
Objection clustering on JustCall transcripts joined to deal outcome

Custom apps on your phone data

Internal tools for sales leadership, RevOps and the SDR floor.

Live SDR floor view of dials, connects and meetings booked today
RevOps board with cost per booked meeting by campaign and rep
Account-level call history feeding the AE before a discovery call

Use cases

Use cases we deliver with JustCall data.

A list of concrete reports, automations and AI features we have built on JustCall data. Pick the one that matches your situation.

Connect rate by hourWhen in the day calls get answered, per region.

Dials to meetingsNumber of dials needed to book one qualified meeting, per rep.

Disposition to outcomeWhich dispositions precede won deals versus stalled ones.

SMS reply conversionWhich SMS template gets a reply that becomes a meeting.

Scorecard pass rateAI scorecard pass rate per rep, against close-rate.

Voicemail drop yieldVoicemail drops that lead to a call-back, per campaign.

Talk-time mixTalk versus listen on the calls that close, per segment.

List qualityConnect rate and outcome by list source and ICP fit.

IVR drop-offWhere inbound callers hang up in the IVR tree.

Number-pool routingLocal-presence numbers measured on connect rate uplift.

Rep ramp curveHow a new rep's connect and conversion rates ramp by week.

Cost per booked meetingJustCall and SDR cost divided by qualified meetings, per campaign.

Real business questions

Answers you will finally get.

When should the team be on the phone?

Connect rate per hour of day, per region and per persona, joined to the calls that turned into a booked meeting and to the meetings that turned into closed-won. Tells the SDR lead the two-hour windows where dialling pays off and the windows where the same effort just burns the list.

Which SMS template earns a reply that becomes pipeline?

JustCall SMS template, send time and reply text joined to the CRM opportunity that followed. Surfaces the templates that read short and human enough to get answered, and the ones that look like a marketing blast and get filtered.

Are AI scorecard scores predicting close rate?

JustCall conversation-AI scorecard pass rate per rep and per call type, joined to close-rate. Either the rubric is calibrated and the high scorers are the closers, or it isn't, and the scorecard goes back to the drawing board before reps are coached on a metric that does not move revenue.

Value for everyone in the organisation

Where each function gets value.

For finance leaders

JustCall licence and SDR cost priced against booked meetings, qualified pipeline and closed deals, per campaign and per region. Finance sees cost per connected call, cost per booked meeting and cost per closed-won, not just a phone bill and a headcount.

For sales leaders

Connect rate, disposition mix, SMS reply conversion and AI scorecard scoring per rep, joined to close outcome. Coaching reviews the specific window in the day where this rep stops connecting, and the SMS template they are over-using, instead of dial counts on a Monday slide.

For operations

Number-pool health, IVR drop-off and disposition hygiene in one picture. Sales-ops spots dead numbers, the IVR step where inbound callers give up, and the dispositions reps quietly avoid logging.

Ideas

What you can automate with JustCall.

JustCall

Pair with Salesforce

Push JustCall calls and SMS onto Salesforce opportunities

JustCall calls, SMS threads, dispositions and AI scorecard tags land on the matching Salesforce contact and opportunity as activities and custom fields. Forecast reviews walk in with the dial pattern and call outcome that produced each meeting, and closed-won pushes back to stop active dial campaigns on that account.

JustCall

Pair with HubSpot

Surface JustCall activity on HubSpot deals and contacts

JustCall call recordings, SMS history and disposition tags appear on the HubSpot contact timeline and deal record. HubSpot-native sales teams see the full call and SMS picture without reps logging the same touch in two places, and HubSpot workflow triggers fire on JustCall events.

JustCall

Pair with Gong

Score JustCall calls with Gong conversation intelligence

JustCall recordings and transcripts join Gong's deeper coaching and deal-health scoring on the same call ids. Teams that already pay for JustCall as their dialer and Gong for call coaching get one timeline per deal instead of two parallel call lists, and managers coach from the same audio the warehouse reports against.

JustCall

Salesloft

Pair with Salesloft

Tie JustCall calls to Salesloft cadences

JustCall calls and SMS land on the matching Salesloft person and the cadence step that triggered the touch. SDR leadership reviews the cadence step where dialling connects, and the rep's effort gets credited to pipeline and not to a separate phone log.

Your existing tools

Your data lands in a warehouse. Your BI tools read from it.

You keep the reporting tool you already have. We connect it to the warehouse where your JustCall data lives.

Power BI Microsoft

Fabric Microsoft

Snowflake Data warehouse

BigQuery Google

Tableau Visualisation

Excel Sheets & pivots

Three steps

From JustCall to answers in three steps.

Connect securely

OAuth authentication. Read-only by default. We sign a DPA and your admin keeps the keys.

Land in your warehouse

Data flows into your warehouse on your schedule. Near real time or nightly, your call. You own the data.

Reporting, automation, AI

We build the first dashboard, workflow or AI feature with you, then hand over the keys. Or we stay on for ongoing delivery.

Two ways to work with us

Pick the track that fits how you work.

Track 01

Self-serve

We set up the foundation. Your team builds on top.

JustCall connector configured and running
Warehouse set up in your cloud account
Clean access for your Power BI, Fabric or Tableau team
Documentation on what's in the data model
Sync monitoring so you're warned before reports break

Best fit Teams that already have a BI analyst or data engineer and want to own the build.

Track 02

Done for you

We build the whole thing, end to end.

Everything in Self-serve
Dashboards built to the questions your team actually asks
Automations between your systems
AI workflows scoped to real tasks your team runs
Custom apps where a dashboard does not cut it
Ongoing delivery at a pace that fits your team

Best fit Teams without in-house BI or dev capacity. You tell us what you need and we deliver it.

Before you book

Frequently asked questions.

Who owns the data?

You do. It lands in your warehouse, on your cloud account. We don't resell or aggregate it. If you stop working with us, the warehouse stays yours and keeps running.

How fresh is the data?

Near real time for most operational systems. For heavier sources we schedule hourly or nightly. You pick based on what the reports need.

Do I need a warehouse already?

No. If you don't have one, we help you pick one and set it up as part of the first delivery. Common starting points are Snowflake, Microsoft Fabric, or a small Postgres start.

Do JustCall call recordings and transcripts come into the warehouse?

Metadata always lands: call id, participants, duration, disposition, campaign, AI scorecard tags. Recording audio and full transcript content land when coaching analysis or objection clustering needs them, with retention and PII rules agreed before content enters the warehouse, since call recording is regulated differently per region in the EU.

Are SMS and WhatsApp threads modelled the same way as calls?

JustCall exposes SMS and WhatsApp as their own object types alongside calls. We land them as separate tables and resolve thread, contact and CRM person id so a conversation reads as one timeline. Outbound campaign sends, inbound replies and template ids stay attached, which is what makes reply-conversion analysis possible at all.

GDPR-compliant

Data stays in the EU

You own the warehouse

A first deliverable live in four to six weeks.

We review your JustCall setup and the systems around it. Together we pick the first thing worth building.

Book a call See our other connectors