MySQL connector

Use your MySQL data for reporting, automation and AI.

Data Panda brings the MySQL databases behind your applications together with the data from the rest of your business. From one place, we turn it into dashboards, automations, AI workflows and custom apps your team uses every day.

Data Panda Reporting Automation AI Apps
MySQL logo
About MySQL

The database under most of the web you run.

MySQL is the widely deployed open-source relational database now owned by Oracle. It powers WordPress, Magento and most LAMP stacks, and stays a default choice for transactional workloads in ecommerce, SaaS and internal tools. If a PHP or Node backend was built in the last fifteen years, there is a good chance the operational data lives in MySQL.

The point of pulling MySQL into a warehouse is that most MySQL databases carry years of history that the business never looks at properly. Reports run directly on the live database are slow, fragile and compete with end-user traffic, and the weekly dump someone set up long ago is already a bad starting point. In a warehouse, MySQL joins CRM, accounting and commerce data without putting reporting load on the system that has to stay up.

What your MySQL data is for

What you get once MySQL is connected.

Application-grade reporting

Operational data joined to the rest of the stack, without queries against production.

  • Order, user and event reporting next to CRM and accounting
  • Custom metrics your app tracks that no SaaS tool does
  • Cohort analysis on the same ids the app uses

App-driven automation

Let changes in MySQL fire actions in the tools around it.

  • New signup creates a HubSpot contact with the right plan
  • Order state change routes a Shopify fulfilment action
  • Subscription change syncs to Stripe and the CRM

AI workflows

Score and classify directly on the data the application writes.

  • Churn prediction on product-usage tables
  • Anomaly detection on orders, logins and transactions
  • Text classification on free-form fields in the schema

Custom apps on your data

Internal tools on MySQL data without handing out raw DB access.

  • CS lookup with full order and account history
  • Exec dashboard tied to the app's own truth
  • Release-impact analysis for the product team
Use cases

Use cases we deliver with MySQL data.

A list of concrete reports, automations and AI features we have built on MySQL data. Pick the one that matches your situation.

Full-user cohortSignup, activation and retention by month and source.
Feature adoptionUsage of each key feature per plan and cohort.
Custom KPI reportingBusiness metrics that only exist in the app schema.
Order-lifecycle analyticsCreate, ship, invoice and pay across the app.
Churn signal detectionInactivity windows tied to churn outcomes.
Release-impact analysisBehaviour change per release against product metrics.
Data-quality monitoringNulls, duplicates and drift on tables that matter.
Schema-change trackingWhich columns changed, when, and what broke downstream.
Multi-tenant reportingPer-tenant usage and revenue for SaaS products.
Multi-database consolidationSeveral MySQL databases in one warehouse view.
Real business questions

Answers you will finally get.

Are our dashboards running directly on production MySQL?

A survey of which dashboards query MySQL directly, with load, query cost and risk flagged. Highlights the reports that will time out at the next traffic spike and the reports that should move to the warehouse first.

What changes when the application ships a new release?

Schema change log with added, renamed and removed columns, linked to the dashboards that use each. The release conversation stops breaking reporting quietly on a Tuesday deploy, because the impact is visible before the migration runs.

Which users are about to churn based on what they do in the product?

Churn scoring built on real product-usage signals from the MySQL schema, not on login count. Flags the accounts whose usage pattern has shifted in a way that predicted churn in previous cohorts.

Value for everyone in the organisation

Where each function gets value.

For finance leaders

Revenue and usage data from the app joined to the accounting ledger, without reporting load on production. Subscription, usage-based and transactional revenue tie back to the same customer record.

For sales leaders

Product usage and engagement on every CRM account, sourced from MySQL. Reps see who is about to expand and who is going quiet before the renewal call.

For operations

Schema drift, data-quality gaps and load shifts monitored in one place. Reporting becomes part of the deploy check instead of a surprise every release.

Ideas

What you can automate with MySQL.

Pair with HubSpot

Flow MySQL users and usage into HubSpot

Users, accounts and key events from the MySQL-backed application push into HubSpot as contacts, companies and timeline events. Sales and CS stop asking product for a CSV and see usage signal on the record in real time.

Pair with Exact Online

Post application invoices into Exact Online

Invoices generated by the MySQL-backed application post to Exact Online with customer, VAT and ledger coding resolved. The app keeps its own invoicing logic and finance still gets clean sales journal entries.

Pair with Stripe

Match MySQL accounts to Stripe subscriptions

MySQL account rows align to the Stripe customer and subscription they belong to, so product-usage signals and billing state live on one line. Churn scoring, billing reconciliation and plan-change triggers run on the same id.

Pair with Salesforce

Surface MySQL usage on Salesforce accounts

Usage signals from the application database push onto Salesforce accounts as custom fields and timeline activity. Account executives see expansion and churn signals before renewal, without a separate BI tool for sales.

Your existing tools

Your data lands in a warehouse. Your BI tools read from it.

You keep the reporting tool you already have. We connect it to the warehouse where your MySQL data lives.

Power BI logo
Power BI Microsoft
Microsoft Fabric logo
Fabric Microsoft
Snowflake logo
Snowflake Data warehouse
Google BigQuery logo
BigQuery Google
Tableau logo
Tableau Visualisation
Microsoft Excel logo
Excel Sheets & pivots
Three steps

From MySQL to answers in three steps.

01

Connect securely

OAuth authentication. Read-only by default. We sign a DPA and your admin keeps the keys.

02

Land in your warehouse

Data flows into your warehouse on your schedule. Near real time or nightly, your call. You own the data.

03

Reporting, automation, AI

We build the first dashboard, workflow or AI feature with you, then hand over the keys. Or we stay on for ongoing delivery.

Two ways to work with us

Pick the track that fits how you work.

Track 01

Self-serve

We set up the foundation. Your team builds on top.

  • MySQL connector configured and running
  • Warehouse set up in your cloud account
  • Clean access for your Power BI, Fabric or Tableau team
  • Documentation on what's in the data model
  • Sync monitoring so you're warned before reports break

Best fit Teams that already have a BI analyst or data engineer and want to own the build.

Track 02

Done for you

We build the whole thing, end to end.

  • Everything in Self-serve
  • Dashboards built to the questions your team actually asks
  • Automations between your systems
  • AI workflows scoped to real tasks your team runs
  • Custom apps where a dashboard does not cut it
  • Ongoing delivery at a pace that fits your team

Best fit Teams without in-house BI or dev capacity. You tell us what you need and we deliver it.

Before you book

Frequently asked questions.

Who owns the data?

You do. It lands in your warehouse, on your cloud account. We don't resell or aggregate it. If you stop working with us, the warehouse stays yours and keeps running.

How fresh is the data?

Near real time for most operational systems. For heavier sources we schedule hourly or nightly. You pick based on what the reports need.

Do I need a warehouse already?

No. If you don't have one, we help you pick one and set it up as part of the first delivery. Common starting points are Snowflake, Microsoft Fabric, or a small Postgres start.

How do you pull MySQL without putting load on production?

Binlog-based change-data-capture against a read replica is the default, so reporting workload never touches the primary. For smaller databases, scheduled incremental sync on updated_at is available. Schema and load profile are tuned to the tenant.

What happens when the application's schema changes?

Schema changes are tracked and versioned in the warehouse. Added columns appear, renamed ones link to their history, and removed columns stay read-only so older reports still run. Dashboards depending on a removed column get flagged instead of silently returning null.

GDPR-compliant
Data stays in the EU
You own the warehouse

A first deliverable live in four to six weeks.

We review your MySQL setup and the systems around it. Together we pick the first thing worth building.