Data Panda brings your N11 seller data together with the data from the rest of your business. From one place, we turn it into dashboards, automations, AI workflows and custom apps your team uses every day.
N11 is a Turkish online marketplace launched in 2013 as a joint venture between South Korea's SK Group and Türkiye's Doğuş Group. After a turn through Getir's hands in 2023 and a transfer to Borancili Teknoloji in 2024, the platform was acquired in full by Abu Dhabi-based DMSF Holding in mid-2025. It sits next to Trendyol and Hepsiburada as one of the three largest Turkish marketplaces, with hundreds of thousands of business sellers and tens of millions of shoppers across electronics, cosmetics, mother and baby, fashion, jewelry, sports, automotive and media categories.
Sellers manage the channel from N11's Seller Office, where products, orders, returns and commission invoices live behind their own screens. The reason to pull N11 into a warehouse is that every order on the platform carries layered cost: a category commission that can run from a few percent on books to twenty percent on fashion, marketing service fees, return flows that buyers expect to be easy, and a payout cycle that moves money about a week after delivery. Next to your Shopify or Magento data, your accounting bookings and your shipping cost, the N11 channel finally gets a margin number that tells you whether the SKU pays its rent on the marketplace.
Real margin on N11 after commission, marketing fees and returns, per SKU and per category.
Keep N11 in sync with the catalog, accounting and logistics around it.
Use N11 order history to price smarter and reduce returns.
Internal tools on N11 seller data for people who should not live in the Seller Office UI.
A list of concrete reports, automations and AI features we have built on N11 data. Pick the one that matches your situation.
What is our real margin per SKU on N11?
Revenue net of N11 commission, marketing service fee, returns and shipping cost, rolled up per SKU and per category. Shows which products earn after every fee the marketplace charges, and which only look healthy on the gross revenue line in the Seller Office.
Which categories carry the most return cost on N11?
Return volume and value by category and SKU, with reason codes and a week-on-week trend. The fashion and cosmetics lines that drive top-line revenue often carry the highest return drag, and the report names which SKUs cost more to take back than they ever earned.
Does the N11 payout match what we invoiced?
Weekly N11 payouts reconciled against orders, commission, marketing fee and VAT, with a clear variance line where anything does not match. Month-end stops chasing small discrepancies across a payout cycle that runs roughly a week after delivery.
N11 payouts reconciled against orders, commission and VAT, with real margin per SKU after every fee. The marketplace channel stops looking bigger than it is and starts being defended on profit instead of headline revenue.
Price position, repeat-buyer behaviour and category-level margin mix on N11. Merchandising moves from 'list it on N11' to 'price it for margin in the category, at the price where the offer is competitive'.
Return reasons by category, service SLA on customer messages, and shipping cost per order. Fulfilment and customer-service decisions are made against the data both N11 and the warehouse already see.
Shopify and N11 share the same product master, with stock, pricing and availability synced both ways. Orders from both channels land in one fulfilment flow so the customer sees the brand and the business sees margin per channel on the same SKU.
Product titles, descriptions, attributes and images are managed once in Akeneo and pushed out to N11 in the format the marketplace expects. The Turkish language variant lives next to the European ones, and a category mapping turns Akeneo families into the right N11 leaf categories.
N11 order history feeds Klaviyo segments built on category, basket value and time since last order. Buyers who came in through the marketplace get follow-up flows that respect the channel they bought on, including reactivation campaigns when their N11 cohort goes quiet.
N11 buyers land in Mailchimp audiences tagged by category, last-order date and lifetime spend on the channel. Newsletters reach the marketplace cohort with content that matches what they bought, instead of a single list that treats every buyer the same.
Sellers who use N11 alongside a B2B motion route bulk buyers and wholesale enquiries from the marketplace into HubSpot deals, with order history and category interest already attached. The sales team picks up a contact that already has a story, not a cold name.
Operational alerts on N11 show up in Slack: stock dropping below a threshold on a top-selling SKU, a payout that does not reconcile, a return spike on a single product, or a service ticket whose SLA is at risk. The team reacts where they already work.
These are the 5 tables we currently pull from N11 into your warehouse. Query them directly in SQL, join them to the rest of your stack, or build reports on top.
Missing a table you need? We can extend the sync. Tell us what is missing and we will build it for you.
You keep the reporting tool you already have. We connect it to the warehouse where your N11 data lives.
OAuth authentication. Read-only by default. We sign a DPA and your admin keeps the keys.
Data flows into your warehouse on your schedule. Near real time or nightly, your call. You own the data.
We build the first dashboard, workflow or AI feature with you, then hand over the keys. Or we stay on for ongoing delivery.
We set up the foundation. Your team builds on top.
Best fit Teams that already have a BI analyst or data engineer and want to own the build.
We build the whole thing, end to end.
Best fit Teams without in-house BI or dev capacity. You tell us what you need and we deliver it.
You do. It lands in your warehouse, on your cloud account. We don't resell or aggregate it. If you stop working with us, the warehouse stays yours and keeps running.
Near real time for most operational systems. For heavier sources we schedule hourly or nightly. You pick based on what the reports need.
No. If you don't have one, we help you pick one and set it up as part of the first delivery. Common starting points are Snowflake, Microsoft Fabric, or a small Postgres start.
Orders, shipments, returns, products, categories, commission invoices and payouts from the N11 Seller Office. They land as first-class tables in your warehouse, ready to join with your ERP, accounting and webshop data without flipping between dashboards.
Yes. Each N11 store lands in its own schema, with a shared product dimension on top so you can compare brands without flattening the catalog. Useful for groups that operate distinct N11 storefronts under one finance roof.
We review your N11 setup and the systems around it. Together we pick the first thing worth building.