About Pipl
Identity resolution for trust and safety teams.
Pipl was founded in 2005 by Matthew Hertz, with offices in Tel Aviv and the United States. The company started as a deep-web people-search engine and over two decades repositioned the same identity graph for B2B trust and safety: payment platforms, marketplaces, ecommerce brands and investigation teams that need to put a confidence score on the person behind an email, phone number or username.
The product surface today sits in three places. Pipl Search is the investigator-facing tool, used by fraud and compliance analysts to look up a person and pull back linked emails, phone numbers, social handles, addresses and historical aliases with provenance. Pipl Trust is the API-and-decisioning side, scoring identities for payment authorisation, KYC onboarding and account-takeover detection through a model the company calls Elephant. Pipl Elements exposes the underlying identity components for teams that want to build their own decisioning logic on top. The data graph behind all three is described as more than five billion identities and several hundred billion trust signals collected over twenty years.
The reason to land Pipl in a warehouse is that the score the API returned and the decision your team made do not live in the same system. Pipl tells you how confident it is that the email and the phone belong to the same real person; your CRM, payment processor and chargeback file tell you whether that confidence held up. Auth-rate lift on high-confidence identities, false-positive cost on the manual-review queue, chargeback rate per score band and rules that fired but never closed an actual case all live in the join between Pipl, the order book and the agent timeline. Inside the Pipl UI those numbers stay in a single search; in a warehouse they become the renewal-and-tuning conversation.