Data Panda brings your SaySimple conversation data together with the data from the rest of your business. From one place, we turn it into dashboards, automations, AI workflows and custom apps your team uses every day.
SaySimple is a Dutch customer-messaging platform built around WhatsApp Business, with Instagram, Messenger, Telegram and SMS handled in the same inbox. It supports flow builders, customer journeys, broadcast campaigns and omnichannel routing, and is used by retailers, installers, staffing firms, hospitality and logistics across the Benelux.
The point of pulling SaySimple into a warehouse is that messaging-based support is not a replacement for email or phone, it is an addition. A customer who messages once on WhatsApp, clicks a link on Instagram and sends an SMS about the same order is one customer across three channels. Next to CRM, Shopify and support data, SaySimple makes that customer one timeline instead of three separate conversations in three places.
Volume, response and outcome across WhatsApp, Instagram and SMS in one view.
Let the stack react to what a SaySimple message already said.
Use conversation history to classify, score and deflect.
Internal tools on SaySimple data for teams that live in other systems.
A list of concrete reports, automations and AI features we have built on SaySimple data. Pick the one that matches your situation.
Which WhatsApp broadcasts paid for themselves?
Broadcast cost against attributed paid orders in the twenty-four to seventy-two hours after delivery, per segment. Ranks the broadcasts that moved orders next to the broadcasts that only moved opt-outs.
Are the same customers talking to us on three channels?
Cross-channel identity on WhatsApp, Instagram, Messenger and SMS, with conversation overlap flagged. Shows the customers we are serving three times and the ones we thought we lost.
Is WhatsApp deflecting real support load or just moving it?
WhatsApp-handled conversations split by resolved, escalated and reopened, with the volume that left email or phone behind. Separates the real deflection from the channel shift that only changed where the work lives.
Conversation volume and broadcast cost tied to paid-order outcomes. The messaging budget stops being defended on opens and starts being defended on attributed revenue.
Cross-channel customer identity on the CRM account, with recent WhatsApp threads visible. Account managers see the full picture before they send another follow-up on a fourth channel.
Response-time and deflection trend per channel and team. Staffing and automation decisions are made against measured outcomes, not on vendor-reported averages.
SaySimple conversations across WhatsApp, Instagram and SMS push into HubSpot as timeline events on the matching contact. Sales and marketing see the real messaging history before they send another email.
A Shopify customer who opens a WhatsApp conversation shows up in SaySimple with full order history, loyalty status and last shipment. Agents stop asking for order numbers and the business can fire post-purchase WhatsApp flows on real buying signal.
Customers messaging via WhatsApp and via Intercom's web messenger are treated as the same identity in the warehouse. Reporting on support load, response time and churn risk reads one timeline per customer across both tools.
SaySimple conversations land on the Salesforce account as timeline activity, with severity tag and last-reply owner. Enterprise CS operations get WhatsApp and Instagram visibility without changing their Service Cloud setup.
These are the 6 tables we currently pull from SaySimple into your warehouse. Query them directly in SQL, join them to the rest of your stack, or build reports on top.
Missing a table you need? We can extend the sync. Tell us what is missing and we will build it for you.
You keep the reporting tool you already have. We connect it to the warehouse where your SaySimple data lives.
OAuth authentication. Read-only by default. We sign a DPA and your admin keeps the keys.
Data flows into your warehouse on your schedule. Near real time or nightly, your call. You own the data.
We build the first dashboard, workflow or AI feature with you, then hand over the keys. Or we stay on for ongoing delivery.
We set up the foundation. Your team builds on top.
Best fit Teams that already have a BI analyst or data engineer and want to own the build.
We build the whole thing, end to end.
Best fit Teams without in-house BI or dev capacity. You tell us what you need and we deliver it.
You do. It lands in your warehouse, on your cloud account. We don't resell or aggregate it. If you stop working with us, the warehouse stays yours and keeps running.
Near real time for most operational systems. For heavier sources we schedule hourly or nightly. You pick based on what the reports need.
No. If you don't have one, we help you pick one and set it up as part of the first delivery. Common starting points are Snowflake, Microsoft Fabric, or a small Postgres start.
Yes. Consent state, opt-in source and opt-out events are first-class in the warehouse. Broadcast and automation reporting is built on the live consent state so lists can never be drained without it being visible, and compliance stays ahead of the volume.
Yes. Each tenant lands in its own schema with a shared customer dimension on top. Multi-brand operations get per-brand reporting and a consolidated cross-channel view without merging conversation lists by hand.
We review your SaySimple setup and the systems around it. Together we pick the first thing worth building.