Use your Shopify data for reporting, automation and AI.

Data Panda brings your Shopify data together with the data from the rest of your business. From one place, we turn it into dashboards, automations, AI workflows and custom apps your team uses every day.

Data Panda Reporting Automation AI Apps
Shopify logo

Where your real customer behaviour is recorded.

Shopify powers direct-to-consumer and B2B brands across more than four million stores. Most brands already know what Shopify is, so the page does not dwell on the tool. The richer point is that the order, customer and product data inside Shopify is the most honest first-party behavioural signal a DTC brand has.

Shopify's built-in analytics cover store-level headlines well. What it does not do is tie those orders to your marketing spend, your customer support load, your fulfilment cost or your accounting. That is where a warehouse changes the shape of the answer.

What you get once Shopify is connected.

Commerce reporting

Cohort, margin and product performance beyond what Shopify's built-in analytics will tell you.

  • Cohort LTV by acquisition source
  • Margin per order after returns and fulfilment
  • Repeat purchase rate and time-to-reorder

Process automation

Turn real purchase data into timely moves across marketing, service and ops.

  • Lifecycle and win-back flows on real behaviour
  • Return-rate alerts by SKU and supplier
  • Inventory reordering triggered by sell-through rate

AI workflows

Use your purchase and customer history to drive smarter personalisation and forecasting.

  • Product recommendations grounded in real basket data
  • Customer segment scoring for campaign targeting
  • Demand forecasting per SKU and per store

Custom apps on your data

Merchant-facing tools that replace the plug-in wall with something your team wants to open every morning.

  • Buyer 360 for support agents
  • Merchandiser dashboards with margin and stock together
  • Wholesale or partner portals on top of Shopify data

Use cases we deliver with Shopify data.

A list of concrete reports, automations and AI features we have built on Shopify data. Pick the one that matches your situation.

Cohort LTVSign-up cohort × month × revenue and margin.
RFM segmentationRecency, frequency, monetary segments for targeting.
Product velocityUnits sold per week, trend and seasonality.
Inventory sell-throughWeeks of cover per SKU, flagged reorder points.
Fulfilment SLAOrder to ship to delivered, per carrier and warehouse.
Return rate by SKUReturns as percent of units sold, ranked.
CAC paybackMarketing spend versus cohort net revenue.
Repeat purchase rateShare of customers who return within ninety days.
Cart recovery attributionWhich recovery email produced paid orders, not just opens.
Margin per orderAfter COGS, discounts, returns and fulfilment cost.
Discount effectivenessIncremental revenue versus discount given, per campaign.
Multi-store consolidationGroup reporting across several Shopify stores.

Answers you will finally get.

Which customer cohort is still profitable after returns?

Cohort LTV calculated on gross revenue minus refunds, discounts and fulfilment cost. Ranks acquisition sources by the cohort that still pays for itself six months later.

Which SKUs are tying up cash?

Stock on hand × weeks of cover × margin. Flags the long-tail items that look fine in a product list and quietly consume working capital for months.

How long until a Shopify customer becomes a repeat customer?

Days between first order and second order, broken down by acquisition channel and first-product category. Shows which products build a book of repeat buyers.

Where each function gets value.

For finance leaders

Real margin per order after returns and fulfilment, not the gross number the Shopify dashboard shows. Multi-store consolidation without a quarterly export-and-stitch.

For sales leaders

RFM segments for personalised campaigns and clear targeting. Merchandisers see margin and stock together so they promote the items that pay the bills.

For operations

Inventory sell-through and fulfilment SLA in one picture. The moments where shipping slips or returns spike surface before the customer-service queue does.

What you can automate with Shopify.

Pair with Salesforce

Give service agents the order context

For consumer brands on Salesforce Service Cloud, each Shopify order is linked to the matching account and case. Agents see what the customer ordered, where the shipment is and the last time they reached out, without asking the customer to repeat themselves.

Pair with HubSpot

Run post-purchase marketing on real order data

Shopify order events flow into HubSpot as contact properties and timeline activity. Lifecycle email, support cases and loyalty nudges are grounded in what people bought, not in what a marketer assumed they would buy.

Pair with Exact Online

Reconcile Shopify orders with Exact invoices

Shopify orders and their payment events arrive in Exact Online as invoices with the correct VAT and bank-feed reconciliation. The month-end finally matches without a spreadsheet reconciliation between the webshop and the books.

Pair with Odoo

Sync webshop orders into Odoo stock and accounting

Shopify orders land in Odoo as sales orders with the correct products, stock moves and invoices. Inventory stays in one place and the ecommerce side of the business shows up in the same group P&L as the rest.

Want more information about this connector?

I'm interested in this connector

Available Shopify data and actions.

Shopify data covers 28 available tables across the supported connection options. The exact selection depends on your connection and access rights. Use the data in reports, combine it with the rest of your stack, or query it directly in your warehouse.

The tables at the top of the list open up to show their columns and data types.

  • Customers
  • Orders
  • Products 21 columns
    • Id integer
    • Tags string
    • Image object
    • Title string
    • Handle string
    • Images array
    • Status string
    • Vendor string
    • Options array
    • Variants array
    • Body_html string
    • Created_at Date & time
    • Updated_at Date & time
    • _sdc_shop_id integer
    • Product_type string
    • Published_at Date & time
    • _sdc_shop_name string
    • Published_scope string
    • Template_suffix string
    • Admin_graphql_api_id string
    • _sdc_shop_myshopify_domain string
  • Transactions 25 columns
    • Id integer
    • Kind string
    • Test boolean
    • Amount Decimal
    • Status string
    • Gateway string
    • Message string
    • Receipt object
    • User_id integer
    • Currency string
    • Order_id integer
    • Device_id integer
    • Parent_id integer
    • Created_at string
    • Error_code string
    • Location_id integer
    • Source_name string
    • _sdc_shop_id integer
    • Processed_at string
    • Authorization string
    • _sdc_shop_name string
    • Payment_details object
    • Admin_graphql_api_id string
    • _sdc_shop_myshopify_domain string
    • Payments_refund_attributes object
  • Inventory Items 15 columns
    • Id integer
    • Sku string
    • Cost Decimal
    • Tracked boolean
    • Created_at Date & time
    • Updated_at Date & time
    • _sdc_shop_id integer
    • _sdc_shop_name string
    • Requires_shipping boolean
    • Admin_graphql_api_id string
    • Country_code_of_origin string
    • Harmonized_system_code integer
    • Province_code_of_origin string
    • _sdc_shop_myshopify_domain string
    • Country_harmonized_system_codes array
  • Abandoned Checkouts 47 columns
    • Id integer
    • Name string
    • Note string
    • Email string
    • Phone string
    • Token string
    • Source string
    • Gateway string
    • User_id integer
    • Currency string
    • Customer object
    • Closed_at Date & time
    • Device_id integer
    • Tax_lines array
    • Total_tax Decimal
    • Cart_token string
    • Created_at Date & time
    • Line_items array
    • Source_url string
    • Updated_at Date & time
    • Location_id integer
    • Source_name string
    • Total_price Decimal
    • _sdc_shop_id integer
    • Completed_at Date & time
    • Landing_site string
    • Total_duties Decimal
    • Total_weight integer
    • _sdc_shop_name string
    • Discount_codes array
    • Referring_site string
    • Shipping_lines array
    • Subtotal_price Decimal
    • Taxes_included boolean
    • Billing_address object
    • Customer_locale string
    • Note_attributes array
    • Total_discounts Decimal
    • Shipping_address object
    • Source_identifier string
    • Sms_marketing_phone string
    • Presentment_currency string
    • Abandoned_checkout_url string
    • Total_line_items_price Decimal
    • Buyer_accepts_marketing boolean
    • _sdc_shop_myshopify_domain string
    • Buyer_accepts_sms_marketing boolean
  • Collects 10 columns
    • Id integer
    • Position integer
    • Created_at Date & time
    • Product_id integer
    • Sort_value string
    • Updated_at Date & time
    • _sdc_shop_id integer
    • Collection_id integer
    • _sdc_shop_name string
    • _sdc_shop_myshopify_domain string
  • Custom Collections 14 columns
    • Id integer
    • Image object
    • Title string
    • Handle string
    • Body_html string
    • Sort_order string
    • Updated_at string
    • _sdc_shop_id integer
    • Published_at string
    • _sdc_shop_name string
    • Published_scope string
    • Template_suffix string
    • Admin_graphql_api_id string
    • _sdc_shop_myshopify_domain string
  • Inventory Levels 8 columns
    • Available integer
    • Updated_at Date & time
    • Location_id integer
    • _sdc_shop_id integer
    • _sdc_shop_name string
    • Inventory_item_id integer
    • Admin_graphql_api_id string
    • _sdc_shop_myshopify_domain string
  • Locations 22 columns
    • Id integer
    • Zip string
    • City string
    • Name string
    • Phone string
    • Active boolean
    • Legacy boolean
    • Country string
    • Address1 string
    • Address2 string
    • Province string
    • Created_at Date & time
    • Updated_at Date & time
    • _sdc_shop_id integer
    • Country_code string
    • Country_name string
    • Province_code string
    • _sdc_shop_name string
    • Admin_graphql_api_id string
    • Localized_country_name string
    • Localized_province_name string
    • _sdc_shop_myshopify_domain string
  • Metafields 15 columns
    • Id integer
    • Key string
    • Type string
    • Value integer
    • Owner_id integer
    • Namespace string
    • Created_at Date & time
    • Updated_at Date & time
    • Value_type string
    • Description string
    • _sdc_shop_id integer
    • _sdc_shop_name string
    • Owner_resource string
    • Admin_graphql_api_id string
    • _sdc_shop_myshopify_domain string
  • Collections
Show the other 16 tables
  • Draft Orders
  • Events
  • Fulfillment Orders
  • Metafields Collections
  • Metafields Customers
  • Metafields Orders
  • Metafields Products
  • Metafields Shop
  • Order Discounts
  • Order Line Items
  • Order Refund Transactions
  • Order Refunds
  • Order Refunds Line Items
  • Order Shipping Lines
  • Order Transactions
  • Product Variants

Write-back actions available

Alongside reading data, these actions let you create, update or manage information in Shopify. The exact actions depend on your connection and permissions; some require a separate write-back connection.

Create 5

  • Add customers
    Example input
    customer
  • Add orders
    Example input
    order
  • Add product
    Example input
    body
  • Add gift cards
    Example input
    giftCard
  • Add products
    Example input
    product

Update 1

  • Update product variants
    Example input
    variantproductId

Need another table, field or write-back action? Tell us what you need. We can check the available options or help extend the connector.

Your data lands in a warehouse. Your BI tools read from it.

You keep the reporting tool you already have. We connect it to the warehouse where your Shopify data lives.

Power BI logo
Power BI Microsoft
Microsoft Fabric logo
Fabric Microsoft
Snowflake logo
Snowflake Data warehouse
Google BigQuery logo
BigQuery Google
Tableau logo
Tableau Visualisation
Microsoft Excel logo
Excel Sheets & pivots

From Shopify to answers in three steps.

01

Connect securely

OAuth authentication. Read-only by default. We sign a DPA and your admin keeps the keys. Read our DPA

02

Land in your warehouse

Data flows into your warehouse on your schedule. Near real time or nightly, your call. You own the data.

03

Reporting, automation, AI

We build the first dashboard, workflow or AI feature with you, then hand over the keys. Or we stay on for ongoing delivery.

Pick the track that fits how you work.

Track 01

Self-serve

We set up the foundation. Your team builds on top.

  • Shopify connector configured and running
  • Warehouse set up in your cloud account
  • Clean access for your Power BI, Fabric or Tableau team
  • Documentation on what's in the data model
  • Sync monitoring so you're warned before reports break

Best fit Teams that already have a BI analyst or data engineer and want to own the build.

Track 02

Done for you

We build the whole thing, end to end.

  • Everything in Self-serve
  • Dashboards built to the questions your team actually asks
  • Automations between your systems
  • AI workflows scoped to real tasks your team runs
  • Custom apps where a dashboard does not cut it
  • Ongoing delivery at a pace that fits your team

Best fit Teams without in-house BI or dev capacity. You tell us what you need and we deliver it.

Frequently asked questions.

Who owns the data?

You do. It lands in your warehouse, on your cloud account. We don't resell or aggregate it. If you stop working with us, the warehouse stays yours and keeps running.

How fresh is the data?

Near real time for most operational systems. For heavier sources we schedule hourly or nightly. You pick based on what the reports need.

Do I need a warehouse already?

No. If you don't have one, we help you pick one and set it up as part of the first delivery. Common starting points are Snowflake, Microsoft Fabric, or a small Postgres start.

Will the sync keep up with busy stores?

Shopify's API uses bucket-style rate limits. We pull via the bulk API for historical loads and switch to webhooks for live order events. Busy Black-Friday-scale traffic is handled without backing up or dropping records.

Do draft orders and abandoned checkouts come across?

Yes. Both are separate Shopify entities and both are available in the warehouse with their own timestamps. Marketing can segment on abandoned-cart behaviour, and finance can see draft orders separately from confirmed revenue.

We run several Shopify stores. How are they handled?

Each store connects separately and lands in its own schema with a shop identifier. Group reporting joins them in the warehouse, so cross-store cohorts and consolidated P&L become normal queries rather than a manual merge.

GDPR-compliant
Data stays in the EU
You own the warehouse

A first deliverable live in four to six weeks.

We review your Shopify setup and the systems around it. Together we pick the first thing worth building.