About Shypple
The digital forwarder for shippers who want visibility on the container, not the invoice.
Shypple was founded in 2016 in Rotterdam by Jarell Habets and Amir Bornaee, after Habets spent an internship inside a traditional forwarding office and walked out convinced the booking, the quote and the tracking belonged on a screen instead of in a mailbox. The platform now runs ocean, air and rail bookings for more than three thousand shippers, with offices in Rotterdam, Antwerp, Amsterdam, Hong Kong, Shenzhen, Shanghai and the Central American hubs that came in with the 2021 Milestone acquisition for perishables.
The reason to pull Shypple into a warehouse is that the portal answers operational questions on its own terms, while finance, procurement and customer service ask them in the order grain. Container number, vessel, ETA, actual time of arrival, cost per CBM, demurrage exposure and document status land next to the purchase order in the ERP, the SKU in the WMS and the customer order in the webshop. The forwarder stops being a separate tab people open when something is late, and becomes a column in the landed-cost calculation.