Trello connector

Use your Trello data for reporting, automation and AI.

Data Panda brings your Trello boards together with the data from the rest of your business. From one place, we turn cards, lists and Butler runs into dashboards, automations, AI workflows and custom apps your team uses every day.

About Trello

The visual board tool teams reach for before they reach for Jira.

Trello was launched in 2011 by Joel Spolsky and Michael Pryor at Fog Creek Software, spun out as a separate New York company in 2014, and acquired by Atlassian on 9 January 2017 for 425 million dollars. Inside the Atlassian portfolio it sits as the lighter sibling of Jira: a single board, a few lists, cards you drag from To Do to Done. The product crossed 50 million users by October 2019 and has stayed the default visual Kanban tool for teams that want zero setup.

What makes Trello different to report on is the spread. Marketing runs a content calendar in it. A founder runs a personal hiring board. A school runs lesson planning. The free tier supports up to ten boards per workspace, so most companies have dozens of workspaces nobody centrally maps. Butler automation, available since the December 2018 acquisition, adds rules that fire on cards: due-date moves, label sweeps, archival. The 247 Power-Ups in the catalog stretch the model further. Pulling Trello into a warehouse turns that scattered surface into something a team lead can audit: which boards still get touched, which cards have aged past their due date, which Butler rules are firing on dead boards.

What your Trello data is for

What you get once Trello is connected.

Board and card reporting

Card volume, age, due-date slip and board activity across every workspace nobody maps centrally.

Active versus dormant boards per workspace and owner
Cards past their due date, aged in buckets, per board and assignee
Card throughput per list, with average dwell time per stage

Process automation

Push Trello cards into the systems that should know, and let the rest of your stack drop work onto the right board.

New cards on a sales board open or update a HubSpot deal with the same name and amount
Closed-won deals create the kickoff card on the delivery board
Cards moved to a Blocked list ping the right Slack channel with context

AI workflows

Put card titles, descriptions, comments and Butler activity behind AI that knows how your boards move in practice.

Stale-card detection that flags cards no one has touched against their due date
Auto-tagging on intake boards so requests land on the right list and assignee
Summaries of week-over-week movement for retros without a manual roll-up

Custom apps on your data

Lightweight tools on Trello data for people who do not live in the board view all day.

Workspace-wide board inventory with owner, last-active and member-count columns
Cross-board capacity view per assignee, beyond the per-board My Cards screen
Read-only client portal exposing one board's status, without a guest seat

Use cases

Use cases we deliver with Trello data.

A list of concrete reports, automations and AI features we have built on Trello data. Pick the one that matches your situation.

Board sprawl auditActive and dormant boards per workspace, owner and last-edit date.

Card age distributionCards bucketed by age in their current list, per board.

Due-date slipOpen cards past their due date, by assignee and team.

List dwell timeAverage days a card spends in each list before moving on.

Throughput per boardCards moved to Done per week, per board and team.

Butler rule coverageWhich automations fire, on which boards, and which run on dead ones.

Power-Up usagePower-Ups installed per board and which ones still see activity.

Cross-workspace capacityOpen-card load per assignee across every workspace they sit in.

Intake to first moveTime from card creation to first list change, per intake board.

Comment activityComment volume per card, board and member, surfacing quiet boards.

Real business questions

Answers you will finally get.

How many of our Trello boards are still alive?

Boards grouped by last-edit date, member count and card volume, per workspace and owner. The 20 percent of boards that absorb most of the activity get separated from the long tail nobody has touched in months. That is the basis for archiving the dead ones rather than letting Butler keep firing on them.

Which cards are aging past their due date?

Open cards with a due date in the past, bucketed by how long they have been overdue, per board and assignee. Team leads see the personal pile and the team pile in one view, without opening every single board to check My Cards.

Are our Butler rules still doing useful work?

Butler runs joined to the boards they fire on, with the last-active date of each board next to the rule. Rules that keep moving cards on a board nobody opens any more are the ones to retire first, before they keep auto-archiving real work on a misnamed list.

Value for everyone in the organisation

Where each function gets value.

For finance leaders

When a finance or procurement team runs intake or vendor reviews on a Trello board, throughput and aging land in the same dashboard as the spend they relate to. Closed cards stop being a personal log and become a feed into the cost report.

For sales leaders

For sales teams using Trello as a deal-board before HubSpot or Salesforce gets involved, card movement and dwell time map back to deal age. The pipeline that lives in someone's board is no longer invisible to the VP Sales view.

For operations

A workspace-wide view on board sprawl, card aging and Butler coverage. Ops can run a quarterly board cleanup with a real list of dormant boards instead of asking every team lead which of their boards are dead.

Ideas

What you can automate with Trello.

Pair with Jira

Promote Trello cards to Jira issues when work hardens

Cards on a discovery or intake board in Trello can be promoted to Jira issues in the right project and component once the work crosses from idea into commitment, with the card description, attachments and assignee carried across. Status flows back so the original Trello card reflects the Jira state, and product teams stop maintaining a Trello backlog and a Jira backlog that drift apart by week three.

Pair with Slack

Push card movement to the right Slack channel

Cards moved to a Blocked, In Review or Ready lane post a compact update in the Slack channel that owns the topic, with assignee, due date and a link back to the card. Teams stop relying on someone watching the board, and the channel keeps a usable trail of which work crossed which gate this week.

Pair with HubSpot

Sync a Trello deal-board with HubSpot

Sales teams that run early-stage deals on a Trello board get the lists mapped to HubSpot deal stages: a card moved from Qualified to Proposal moves the matching HubSpot deal too, with amount and contact carried. New HubSpot deals can drop a card on the right list, so the visual board stays usable while the CRM record stays the source of truth for revenue reporting.

Pair with Confluence

Link Trello cards to their Confluence brief

Cards on a marketing or product board carry a link back to the Confluence page that holds the full brief, decision log or specification, and the Confluence page lists the cards that implement it. Stakeholders open the doc and see live card status, instead of a screenshot of a board taken three weeks ago at the kickoff.

Data model

Tables we make available.

These are the 4 tables we currently pull from Trello into your warehouse. Query them directly in SQL, join them to the rest of your stack, or build reports on top.

Actions
Boards
Cards
Lists

Missing a table you need? We can extend the sync. Tell us what is missing and we will build it for you.

Your existing tools

Your data lands in a warehouse. Your BI tools read from it.

You keep the reporting tool you already have. We connect it to the warehouse where your Trello data lives.

Power BI Microsoft

Fabric Microsoft

Snowflake Data warehouse

BigQuery Google

Tableau Visualisation

Excel Sheets & pivots

Three steps

From Trello to answers in three steps.

Connect securely

OAuth authentication. Read-only by default. We sign a DPA and your admin keeps the keys.

Land in your warehouse

Data flows into your warehouse on your schedule. Near real time or nightly, your call. You own the data.

Reporting, automation, AI

We build the first dashboard, workflow or AI feature with you, then hand over the keys. Or we stay on for ongoing delivery.

Two ways to work with us

Pick the track that fits how you work.

Track 01

Self-serve

We set up the foundation. Your team builds on top.

Trello connector configured and running
Warehouse set up in your cloud account
Clean access for your Power BI, Fabric or Tableau team
Documentation on what's in the data model
Sync monitoring so you're warned before reports break

Best fit Teams that already have a BI analyst or data engineer and want to own the build.

Track 02

Done for you

We build the whole thing, end to end.

Everything in Self-serve
Dashboards built to the questions your team actually asks
Automations between your systems
AI workflows scoped to real tasks your team runs
Custom apps where a dashboard does not cut it
Ongoing delivery at a pace that fits your team

Best fit Teams without in-house BI or dev capacity. You tell us what you need and we deliver it.

Before you book

Frequently asked questions.

Who owns the data?

You do. It lands in your warehouse, on your cloud account. We don't resell or aggregate it. If you stop working with us, the warehouse stays yours and keeps running.

How fresh is the data?

Near real time for most operational systems. For heavier sources we schedule hourly or nightly. You pick based on what the reports need.

Do I need a warehouse already?

No. If you don't have one, we help you pick one and set it up as part of the first delivery. Common starting points are Snowflake, Microsoft Fabric, or a small Postgres start.

Do custom fields and Power-Up data come across?

Custom fields on cards land in the warehouse next to the core card data, so fields like priority, effort or stage become reportable. Data added by third-party Power-Ups is more variable and depends on what each Power-Up exposes through the Trello API. We confirm per Power-Up what is reachable rather than promising blanket coverage.

Can we report on Butler automation?

Butler is Trello's built-in automation, available since Atlassian acquired it in December 2018. Card actions and movements driven by Butler land in the same activity stream as manual moves, so the warehouse can show which boards see automated traffic and which rules still fire. The internal Butler rule definitions sit behind the admin UI, so for a clean rule-by-rule audit we usually pair the activity data with an export from your Butler settings.

Will the sync see every workspace, or just one?

Trello scoping happens at workspace level. The sync sees the workspaces the connected account has access to, with the boards inside them. Companies on the free tier often have dozens of workspaces created by individual users that no central admin sees. Mapping which ones contain real work is part of what the warehouse view exists for.

GDPR-compliant

Data stays in the EU

You own the warehouse

A first deliverable live in four to six weeks.

We review your Trello setup and the systems around it. Together we pick the first thing worth building.

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